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What Is Parallax Web Design?

Parallax

Parallax is a difference in the apparent position of an object viewed along different lines of sight. The term derives from the Greek word parallaxis, meaning alteration. In web design, the parallax effect is a relatively new trend. The effect itself has been around for a while, but lately is becoming more used and talked about. The Parallax effect or parallax scrolling in web design is the technique that features layered images that move around the website in different speeds/perspectives creating a nice and interesting 3D illusion. This effect certainly makes scrolling around websites an interesting experience. Some advantages of having a parallax website are:

• First of all, parallax scrolling can liven up a site which doesn’t contain a lot of information. Floating images will significantly freshen up and enrich the appearance of a flat page making it vivid and catchy.

• Another important feature is that interactive design leads to great public engagement compared to ordinary websites. It’s always better if it looks cool, right?

• With parallax technique a company can create a clean and inviting information route and lead visitors through it with beauty and style.

• An appealing design shows results of longer visitor time on the website. Thus, the overall website traffic also increases.

• The parallax effect is applicable not only for two-dimensional effect creation. It can be also used for adding different effects to the page such as icon moving, icon enlargement and minimization based on scrolling.

Some of the most engaging sites on the web today are doing it up with parallax. Whether you just want a style upgrade or to improve back-end SEO, parallax is a contender for putting you at the forefront of your market.

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