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5 Ways to make your Business more Professional

DW Blog
August 10th, 2016

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Starting a business often means starting from scratch – with no IT department to set up your email or a professional writer to craft content. Most budding entrepreneurs would use their current resources, such as personal email address and phone number for business interactions.

Once business starts picking up, it is time to get a professional outlook, which mainly focuses on branding. As your brand represents the image of your business, it is defined by the elements that sets you apart from your competitors. To differentiate yourself from the rest, every little detail counts.

Here are five quick and easy steps to get from “brand new” to “branded.”

1. Get your own Domain Name

You need a quick and memorable way for people to find you. There are many platforms that offer free domain names when you sign an account with them, but that would usually mean a long or impersonal URL. This might work for getting up and running quickly, but you’ll definitely want to switch to your own private domain name as soon as possible so as to make it accessible for consumers. Try keeping your domain name short and sweet as consumers are most likely to remember a simple one, as opposed to a complicated URL.

2. Setup a Business Email Account

To maintain professionalism and consistent branding, scrape using your personal Yahoo! or Gmail address. Send and receive emails from your customers through a business email address using your domain name or a reliable email provider. Email addresses are a lot like domain names. Many online services provide add-on complimentary email service, but you’ll likely want to set up with a dedicated email provider to get the best possible features and reliability.

3. Print your Business Card professionally

Business cards are an excellent tool for word-of-mouth marketing and has morphed into an essential in the corporate world. As your business develops, find yourself a printing company (like us) to design and print your business cards. Your brand image would be alleviated as opposed to printing them by yourself with self ink cartridges at home.

4. Website

In today’s world, more consumers are going online and seek products and services through the internet. Your business would gain instant credibility upon having a website, as consumers would then have greater confidence through the information shown. Because of it’s 24 hour accessibility, potential customers can browse your website any time of the day – which leads to targeting a wider market.

5. Stop trying to be a Web Designer

Of course, if you actually are a web designer you can skip this one. Otherwise, take note. Web design and graphic design are rather technical fields with a lot of study about how design and functionality intersect to create a great user experience. Getting a professional, usable and beautiful website without any coding has never been easier! Most online services offer you a selection of pre-designed templates to help make your site look professional and attractive as well as easy to use too.

Credit: Text by https://www.bigcommerce.com/blog/make-your-business-look-more-professional/


How to Protect Your WordPress (WP) Website & Blog from Hackers

DW Blog
March 3rd, 2015

Each passing day brings with it news of a brand new leak of personal information over the Internet. Be it credit card information belonging to millions of users or their email IDs and passwords, the world of hackers has democratised the internet and its lack of security at every possible level. You might now be wondering what this has to do with your innocuous little blog or website that does not carry users’ credit card information or other informations. Well, hackers can turn your nondescript website into a malicious spy bot in a matter of minutes, sending sensitive user data to hackers without you even realizing it. Worse, they can hack into your website databases and destroy or manipulate important information, injecting your content with malicious links and even hijack the hosting server to be used in botnet DDoS attacks.  But there are things that you can do to secure your website from hackers and becoming a target for online vandals. Some of them are

Keep All Software Updated

As a site owner it’s your job to ensure that every piece of software you run is up to date. CMS providers like WordPress, Joomla work round the clock trying to plug any holes in their systems and release regular patches and updates that make their software less vulnerable to attacks. Ensure that you run these updates and have the latest version supporting your site at any given point in time. If your site uses third party plugins, keep track of their updates and ensure that these are updated on time as well. Clean out your website of any unused, old and non-updated plugins — they are the ones for hackers to be used as a gateway to enter your site and wreak havoc on it.

Use Strong Passwords, Change Regularly

Strong passwords are not just a requirement for your email or financial transactions online, they are also imperative for your website server, admin and database passwords. Make sure your password is a combination of alphanumeric characters, symbols, upper and lower case characters and is at least 12 characters long to prevent brute force attacks. Do not use the same password for all your different website logins. Change your passwords regularly to keep them doubly secure. Store users’ passwords in encrypted form. This ensures that even if there is a security breach, attackers do not get their hands on actual user passwords.

Don’t Use Generic Usernames

A shockingly high number of people leave their administrator account labeled as “Admin”. This means that if the hacker can guess this account name, they are halfway to making sure that they can access your site and lock you out of it! Instead, create another administrator account, and delete the “Admin” account. It’s simple, fast, and effective!

Use Discreet Error Messages

Have you ever mistyped your password and gotten an error message like, “incorrect password.” Seemingly harmless, right? This message is helpful, but you never want to be helpful to people who mean you harm! Keep the error message discreet. For example, if you use the error message “incorrect username/password combination,” a potential hacker isn’t informed they may have guessed half right. This is a small detail, but it’s a good, simple way to make sure that you stay safe.

File Uploads

Allowing users to upload files to your website can be a big website security risk, even if it’s simply to change their avatar. The risk is that any file uploaded however innocent it may look, could contain a script that when executed on your server completely opens up your website. If you have a file upload form then you need to treat all files with great suspicion. If you are allowing users to upload images, you cannot rely on the file extension or the mime type to verify that the file is an image as these can easily be faked. Even opening the file and reading the header, or using functions to check the image size are not full proof. Most images formats allow storing a comment section which could contain PHP code that could be executed by the server.

Hopefully these tips will help keep your site and information safe. Thankfully most CMSes have a lot of inbuilt website security features, but it is a still a good idea to have knowledge of the most common security exploits so you can ensure you are covered.

CNY Closure

Website:
http://www.graphicdesignblender.com/14-easy-ways-protect-website-hackers/