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Posts Tagged ‘Marketing Strategy’

What Is Web Design: An Introduction to the Basics

DW Blog
August 16th, 2018

Currently, our day to day lifestyles are surrounded by Technology.
Therefore, majority business will definitely need to use IT gadgets to support all necessary tasks.
As a business entrepreneur, you are hoping to shout out to everyone that what type of business or trades you are providing.
Trying to use the shortest time and speed up the business and make it a successful one.
Here, we will like to advice and suggest you to look into hosting a Website for your business.

Why do we need a website?

A website is vital to any modern business. Even if you sell locally or by word of mouth, your customers are looking for you on the web – if only to check your profile or contact details.
Besides, having a website allow you to reach out your potential customers to accomplish many different marketing strategies to help your business grow and accelerate in a faster way.

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Is Common to Think That …

Is it troublesome to host a website?
How much will it cost to have website?
How can it help my business?
It is difficult to maintain the website as I do not have any IT team in the company?

 

 

Definitely, more questions and concerns start to fall in…
Below this link we will like to share with you more – What is a Web Design?
Click to see more…


What is Lead Generation?

Felicia Tan
December 13th, 2013

There are different marketing and sales strategies that business use. One such strategy is Lead Generation. Lead generation is the process of gathering potential clients and making a list that may be used as basis for succeeding promotional campaigns and sales pitches.

How is Lead Generation done?

There are many ways to do lead generation. One of the most known technique to gather leads is to use website contact forms. These are fields of inquiry that are placed in the actual website of the business. They require essential information like the name and contact details of the potential lead. Those who are interested with the product that the business offer can sign up so they can receive updates about the brand. Business owner can also use lead generation software that can be bought straight from the developers. This is a tool that is integral in the launching of lead generation campaigns because it gathers the list of potential clients and then categorises them in terms of qualifications. Other lead generation strategies that can be used are networking groups, brochures, participating in trade shows, referrals, cross promotions and co-marketing, SEO & SEM, using social media etc..

Using these strategies combined with other marketing activities such as newspaper advertising and directory listing will ensure that the business will always have a constant stream of new leads to convert into.


Small Business Marketing Plan

DW Blog
November 29th, 2013

Every small business owner needs a marketing plan in order to grow his or her business. It is important to select a marketing plan that suits your needs. A marketing plan forms the first part of your overall business. Marketing plan can benefits from the sections outlined below.

Outline your Marketing Strategy
Before getting in to the detail of your marketing plan, it is important for you to create a marketing strategy that outlines your business essentials, your target market, tactics on how you intend to reach that market, and your competitive position in that market. Often, the marketing strategy can be captured in a simple mission statement that provides answer to questions like “What are you doing?” and “Why are you doing it?”

Identify your Target Audience
Determine who constitutes the target market for the purchase of your product. It is important to have a good understanding of the products you are selling so as to understand the nature of the customers.

Determine and define what makes your company unique
You may want to prepare a Unique Selling Proposition (USP) that describe how your service differ from those of your competitors, make an analysis of your competitors. Evaluate other business that engage in the same kind of product and service. A SWOT (Strength, Weakness, Opportunities and Threats) analysis can be an effective tool for analysing competition.

Create a Pricing Strategy
A slightly lower price as compared to that of competitors can be employed to promote market penetration.

Create a Marketing Budget
The overall marketing budget should cover the strategies that will work best for your industry.

Establish a Break-even point and Performance Metrics
How many products you need to sell before you start realising a profit & measuring what has been achieved so far will help you understand areas that you need to improve on.

As a small business owner, identifying and focusing on the potential ideal customer can help you generate a small business marketing plan that can be extremely beneficial in expanding your reach and revenue base.