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Posts Tagged ‘Branding’

What You Need to Know About Branding…

DW Blog
May 26th, 2015


Every business wants to be a customer’s first choice. Building and managing a brand can play a significant part in making that happen. In a world of infinite choices, branding that helps people remember your company is more important than ever. Today consumers have a seemingly endless choice of retailers, products and services available at their fingertips online, or at the local shopping centres or shopping malls. Some feel that for national and international companies, spending large to create a corporate image or brand works, some feel otherwise.

Does that mean, a small business owner should just forget about branding? For small businesses, what sets apart the business can be factors such as high quality, craftsmanship, personalised customer service, faster turn around, local tips to help customers make the proper product selections, and similar qualitative factors. The most cost effective way to grow your small business is using the tried and true model of direct response marketing online and in print. A strong brand is invaluable as the battle for customers intensifies day by day. It is important to spend time investing in researching, defining and building your brand even it is a small business.

Logo Design

Felicia Tan
October 29th, 2009

A logo is the symbol of a company’s values and vision; a way for the clients to identify and differentiate the company from others, especially those in the same field.

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It is also part of the company’s branding in the corporate world. Every industry would have a few big names dominating it and those company logos have become so popular that almost every lay person could identify it with just one glance.

Hence, it is evident that a company’s logo is essential in creating a niche for the company as well as making the company’s name popular even amongst the lay people, regardless of the nature of the industry.


Considering the importance of a logo and what it can do for your company, isn’t it best to consult a professional to design a remarkable company logo for you?

Questions to Ask Yourself
1. Is the Logo going to consist of only Fonts / Icons / 3D image(s) or a mixture?
2. No. of Colours to be used in the Logo?
3. What is the Nature of the Industry?
4. Any other issues that requires special attention?