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The 10 Best Advertising Taglines

DW Blog
August 17th, 2016

Think about the brands you are familiar or love. They are probably not just a brand name you’re recalling, but a tagline too. Almost every brand has their own form of tagline. Some are timeless while others gets replaced as years pass.

So…What Exactly Is a Tagline?

Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further, others are simply a fun play on words. The generally accepted description of a tagline is:

A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.

Here are some of the taglines we’ve selected.

1. JUST DO IT – Nike, 1988

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2. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973

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3. THE ULTIMATE DRIVING MACHINE – BMW, 1975

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4. MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991

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5. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957

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6. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s

MM’s-Logo

7. IT’S NOT TV, IT’S HBO – HBO, 1997

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8. THINK DIFFERENT – Apple, 1990s

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9. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997

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10. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002

 

Text credit: http://advertising.about.com/od/referencedesk/fl/The-50-Best-Advertising-Taglines-Ever.htm?utm_content=7207794&utm_medium=email&utm_source=cn_nl&utm_campaign=moneysl&utm_term=