Design Workz

Valuable

DW Blog
June 6th, 2016

Being a success is almost a selfish goal, because you’re striving to be a success for yourself. If you are striving to be of value, you are striving to help others!

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Stay Fearless!

DW Blog
May 23rd, 2016

With impending pressure to succeed, it is impossible not to feat failure. There is nothing wrong with being wrong, except being frightened of it. We fail so that we learn as our lives reaches a new limit when we make mistakes. Through challenges, we emerge stronger and wiser.

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Corporate Logos That Contain Subliminal Messaging

DW Blog
May 18th, 2016

Some of you may be unaware that a brand’s logo speaks to its viewers on many levels.

The presentation of the logo is essential as it creates an identity for the brand. A main concern that brands have would be the running of risk of logos being glanced over without conveying it’s brand’s message. This could occur if a logo is too complex or appears to be unrelated to its brand.

With that said, modern logos are now swayed towards bold, simplistic and futuristic designs. A closer look of some logos may reveal subtle marketing tactics.

1. FedEx — Can you find the hidden arrow within its negative space? This award winning logo portrays thoughts of forward, speedy and precise motion. As FedEx is a courier company, forwardness is crucial in their field and the arrow  brings across this notion.

fedex--the-fedex-logo-hides-an-arrow-in-its-negative-space-even-a-glance-subliminally-inspires-thoughts-of-efficiency-and-forward-motion

2. LG — Some think the LG logo is a Pac-Man reference (requires a bit of imagination). The smiling, winking face is more apparent (but only slightly). What do you think?

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3. Tostitos — It’s design identifies feeling of togetherness while sharing chips and salsa, bringing groups of people closer through the pleasure of food.

tositos4. Amazon — A rather interesting and meaningful logo, with the arrow pointing from a to z – refers to being able to find anything on its website. With different vendors selling a myriad of items, consumers can shop with a wide variety through their website. We believe that they wanted to enforce customer satisfaction, hence the smile across (with a dimple).

amazon--the-cleverness-of-this-logo-is-twofold-the-arrow-points-from-a-to-z-referring-to-all-that-is-available-on-amazoncom-and-it-doubles-as-a-satisfied-smile-with-dimple

5. NBC — Spot the peacock subtly featured in their vibrant logo. In 1956, the colourful feathers was birthed because they had just introduced new-colour broadcast. This officially became NBC’s logo in  1979.

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6. Baskin Robbins — Introduced in 2005,  they have cleverly made use of the company’s initials to advertise its 31 flavours of ice cream. With the use of bright colours, it conveys the fun and energy of the brand.

baskin-robbins--this-logo-introduced-in-2005-cleverly-uses-the-companys-initials-to-advertise-its-number-of-ice-cream-flavors-31

7. Vaio — This cool logo for Sony’s computers represents the brand’s integration of analog and digital technology. The ‘VA’ is designed as an analog waveform, the ‘IO’ is binary code.

vaio--this-cool-logo-for-sonys-computers-represents-the-brands-integration-of-analog-and-digital-technology-the-va-is-designed-as-an-analog-waveform-the-io-is-binary-code

8. Tour de France — The logo is slightly more abstract than the other examples, where you will be able to spot a well-integrated biker.

tour-de-france--slightly-more-abstract-than-the-other-examples-the-tour-de-france-logo-contains-a-well-integrated-biker

9. Coca-Cola — The soda brand’s campaign in Denmark points out something you may have missed; the Danish flag (with a bulge) embedded in the white script.

coca-cola--the-soda-brands-latest-campaign-in-denmark-points-out-something-you-may-have-missed-the-danish-flag-with-a-bulge-embedded-in-the-white-script_png

10. Toblerone – Started in a city famously associated with bears; Bern Switzerland, there’s a dancing bear in the midst of the mountain print.

toblerone--see-the-dancing-bear-in-the-mountain-the-design-is-a-tribute-to-the-swiss-town-where-the-chocolate-was-developed

Credit: Text and Pictures from https://sg.finance.yahoo.com/news/corporate-logos-that-contain-subliminal-messaging-152827219.html


Success > Fear

DW Blog
May 16th, 2016

Sometimes we let fear cripples us and stop us from doing what we desire. If we’d let go of our fears, success naturally comes.

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Mouse & Bear Solutions Website

DW Blog
May 11th, 2016

We are very happy to work with our new client to create Mouse & Bear Solutions website. Websites are built to sell things, promote people or businesses, provide information, connect people, and store content. Design Workz tends to ensure the look and feel enhances the overall presentation and prestige of the company.

Mouse & Bear Solutions is a young and vibrant company founded by highly experienced professionals from the IT and Supply Chain industry. They are professionals in international trades and a specialist in supply chain logistic . They primarily do permits and licensing, pre-shipment compliance checks, international freight forwarding and storage solutions.

It is Design Workz’s pleasure to be able to work with Mouse & Bear Solutions and we wish them a great success.

Mouse & Bear

http://www.mouseandbear.co.uk/


Sia Global Logo Design

DW Blog
April 25th, 2016

Sia Global Logo

Sia Global, our new client tasked us to create their new corporate logo. Design Workz is happy to accept and accomplished the challenge.

Sia Global logo was created with a combination of a stylised “a” and “S” surrounded by an eclipse to denote growth and movement in their global industry. The colour selection of the bright green and grey blue gives a modern and fresh look.

A logo design that tells a story is unique to the company it represents and the industry that it evolves. Another principle of great logo design is “Keep It Simple” concept. Going through the logos of some of the most successful companies reveal this same principle, from footwear to automakers and fashion labels regardless of the industries. The simplistic design can be straight forward at times but a memorable one.

As we start year 2016, we wish Sia Global all the best.


Immigration Solutions Folder

DW Blog
April 8th, 2016

Immigration Solutions Folder

Thank Immigration Solutions for choosing Design Workz again to create the folder design. It is one of our core values to work closely and communicate effectively with our clients when taking on a project. Creating a folder design is very important as it is handed to a specific audience. The look and feel of the folder is the first impression.

A presentable folder represent the image of your organisation. Creativity and uniqueness of the folders leave a lasting impression before the client or customers opens the folder. It is also a window to your organisation, sales information, proposals and other information. Like all marketing materials, you want to target a specific demographic. Touch and feel of the materials are important too. Using a high quality stock gives off a professional image. It will be touched and handled by it’s audience, you want it to be substantial and sturdy, not just a flimsy piece of paper. Your potential customers most likely took time to go through your materials before they make any decision and that’s why first impression counts. Make yourselves stand out and let the customers choose yours as first read.

Design Workz is happy to work with Immigration Solutions in this project and thank you for your continue support. We wish our client a wonderful year 2016 ahead.


Olivia Accessories Logo Design

DW Blog
March 9th, 2016

Olivio Accessories Logo

Olivia Accessories is a Singapore-based online accessories store for all types of fashion accessories including bracelets, necklaces and earrings. We have been invited to create a Corporate Logo to establish their presence in the market. With sufficient time, effort and thought need to put in to create a logo that complement the business. A visual representation not only at the store front but will eventually be carried forward into business card, stationery and ultimately a website.

We work hand in hand with our client from vision to an art piece. Our ability to communicate effectively and interpret the ideas into form and function is our strong point. We want our client to achieve its brand objectives and have the brand awareness among consumers. It is a link that connects comsumers with the company, products and services.

We congratulate Olivia Accessories and wish them great success.


Power & Motion A4 Manifold Brochure

DW Blog
February 2nd, 2016

Power & Motion A4 Manifold Brochure

It is our privilege to work with another returning client, Power & Motion Control. Our collaboration started in March last year with designing a corporate brochure. By the end of the year, Power and Motion Industries has empower us to design a new brochure featuring new products and services.

It is not a total deviation from their first brochure. Adversely, it runs along a similar line with a change of colours and products features. An updated brochure indicates a successful process and management.

We are proud to say that Design Workz has consistantly met clients’ expectation judging from the continious support given by our returning clients. A trust that is earned, not given nor taken for granted. Design Workz is about consistancy in our results. Competency is one thing that our clients do not have to worry about. We wish Power & Motion Control a successful new year ahead.


Fulco Calendar 2016

DW Blog
January 6th, 2016

Fulco Calendar 2016

It is the time of the year again where we start getting new calendar for the year. This has been an annual event where Design Workz create a new layour for our client – Fulco.

Following the tradition, Singapore holidays, school holidays as well as Chinese calendar dates are included. It is a clear and clean calendar that is easy to look, search and to write notes on. A white colour base with light shadowed edge that bring out the content. All contact information can be found on the back page at one glance.

It is a pleasure to work with Fulco again and wish our client a wonderful year ahead in 2016.