Design Workz

Sales Fundamental – AIDA

DW Blog
October 31st, 2016

I chanced upon this old video which was showcased at one of the seminars I’ve attended. Basically the show – Glengary, depicts two days in the lives of four real estate salesmen and how they become desperate when the corporate office sends a trainer to “motivate” them by announcing that, in one week, all except the top two salesmen will be fired.

So, the trainer shared about the fundamental values of sales in this video.


A: Always
B: Be
C: Closing

As a sales person, you are tasked with one mission – to be closing sales all the time.


A: Attention
I: Interest
D: Decision
A: Action

This explains the cornerstone of a sale process. The first step is to get the Attention of your potential customer and piqued their Interest with a convincing sales pitch. Thereafter, reaffirm your potential customer’s Decision by reassuring them that buying from you is the best choice of Action. Take your final step by requesting for payment details in a subtle way.

Always go back to your fundamental when in doubt.

Power & Motion Website

DW Blog
September 15th, 2016

Having done 2 brochures for Power & Motion, we were honoured when they chose to engage us again for their website. We believe that with a desire to continuously strive for better, we have met Power & Motion’s expectation of their clean and minimalistic design website.

Power & Motion has emerged to be a major supplier of hydraulic components and a hydraulic engineering and design company with the capability to provide customised hydraulic solutions to their customers.

It was easy for them to relay their desired design for us as we already had a clear understanding of what they had in mind from our previous experiences with them. When formulating the design, we worked on keeping a consistent look and ensured it was user friendly – thereby retaining impressions when potential clients visits their website.

Mouse & Bear

10 Tips to Get Better at Small Talk / Network

DW Blog
September 8th, 2016


You’re invited!

To the company party, or maybe a friend’s wedding, or a community group outing—whatever it is, it’s on your calendar. All great chances to meet new people, right?

But, it may bring more anxiety than excitement for some as such events may require engaging in small talks. Some may fear having to start such conversations where you have to meet unfamiliar faces and are not comfortable with starting small talks.

Small talk are frequently associated with meaningless and trivial conversations. However, it doesn’t have to be that way.

Studies have shown that those who have engaged in meaningful conversation are happier and more fulfilled, and small talks can open such doors. However, real conversations may be harder with people we are unfamiliar with, so here are some tips to ease the stress of small talk and create a quality conversation.

1. Get your mind right.

If you spend the week anticipating and worrying because you know you will feel uncomfortable, you’ve set yourself up for failure. Remember why you are going—to celebrate a friend on his or her special day, to meet others who share your interest or connect with your co-workers.

2. Take responsibility for meeting others.

Don’t wait for others to approach you. Say hello first. When you expect others to make the first move, you’ll be disappointed. And the more you do it, the more comfortable you’ll be.

3. Have your “go-to” questions ready.

Starting a conversation with a new person can be hard. Try, “How do you know _____?” “What is keeping you busy these days?” or “What brought you to this area?” It doesn’t have to be complicated, just something to get you started if you you’re new acquaintances.

4. Be interested. Listen more than you talk.

Asking questions is the secret ingredient to interesting conversations. Stay away from yes/no questions. You can naturally start with easy questions that feel natural, but listen for an interesting comment to explore and build upon.

As an example for how your questions might flow:

- How do you know Felicia?

- I didn’t realise you were a graphic designer. What kind of design do you do?

- Why did you decide to get into graphic design?

Within a few questions, you can move to more substance and a real conversation.

5. Be yourself!

No one likes the fake networker. In the interest of being more outgoing, don’t be someone you aren’t. Putting out effort doesn’t mean being fake.

6. Compliment and shift.

Find something that you can genuinely compliment the other person on and then shift to a question so it isn’t awkward. Everyone loves a nice compliment.

7. Don’t be the sidekick.

Rather than being the shadow of the one person you already know, branch out. Meet others on your own.

8. Plan a graceful exit.

Every conversation runs its course, but a natural end is hard. Just say, “It’s been great to meet you, and I hope you have the best vacation next week.” Excuse yourself to do something else and move on.

9. Don’t expect too much.

Not every get-together will result in new friends. That’s OK. You still accomplished your goal of going when it was easier not to—you were there supporting a friend or a co-worker. And that is enough.

10. Get in the habit.

Don’t constrain this habit to social events. Say hello to the person next to you on the plane before you grab your headphones. Talk to your waiter. Ask your Uber driver about his day. The habit of saying hello and listening is a muscle you can develop by working on it every day.

Try some small talk. You might be surprised where it takes you.


The 10 Best Advertising Taglines

DW Blog
August 17th, 2016

Think about the brands you are familiar or love. They are probably not just a brand name you’re recalling, but a tagline too. Almost every brand has their own form of tagline. Some are timeless while others gets replaced as years pass.

So…What Exactly Is a Tagline?

Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further, others are simply a fun play on words. The generally accepted description of a tagline is:

A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.

Here are some of the taglines we’ve selected.

1. JUST DO IT – Nike, 1988








5. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957




7. IT’S NOT TV, IT’S HBO – HBO, 1997


8. THINK DIFFERENT – Apple, 1990s






Text credit:

Success > Fear

DW Blog
August 16th, 2016

Sometimes we let fear cripples us and stop us from doing what we desire. If we’d let go of our fears, success naturally comes.


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5 Ways to make your Business more Professional

DW Blog
August 10th, 2016


Starting a business often means starting from scratch – with no IT department to set up your email or a professional writer to craft content. Most budding entrepreneurs would use their current resources, such as personal email address and phone number for business interactions.

Once business starts picking up, it is time to get a professional outlook, which mainly focuses on branding. As your brand represents the image of your business, it is defined by the elements that sets you apart from your competitors. To differentiate yourself from the rest, every little detail counts.

Here are five quick and easy steps to get from “brand new” to “branded.”

1. Get your own Domain Name

You need a quick and memorable way for people to find you. There are many platforms that offer free domain names when you sign an account with them, but that would usually mean a long or impersonal URL. This might work for getting up and running quickly, but you’ll definitely want to switch to your own private domain name as soon as possible so as to make it accessible for consumers. Try keeping your domain name short and sweet as consumers are most likely to remember a simple one, as opposed to a complicated URL.

2. Setup a Business Email Account

To maintain professionalism and consistent branding, scrape using your personal Yahoo! or Gmail address. Send and receive emails from your customers through a business email address using your domain name or a reliable email provider. Email addresses are a lot like domain names. Many online services provide add-on complimentary email service, but you’ll likely want to set up with a dedicated email provider to get the best possible features and reliability.

3. Print your Business Card professionally

Business cards are an excellent tool for word-of-mouth marketing and has morphed into an essential in the corporate world. As your business develops, find yourself a printing company (like us) to design and print your business cards. Your brand image would be alleviated as opposed to printing them by yourself with self ink cartridges at home.

4. Website

In today’s world, more consumers are going online and seek products and services through the internet. Your business would gain instant credibility upon having a website, as consumers would then have greater confidence through the information shown. Because of it’s 24 hour accessibility, potential customers can browse your website any time of the day – which leads to targeting a wider market.

5. Stop trying to be a Web Designer

Of course, if you actually are a web designer you can skip this one. Otherwise, take note. Web design and graphic design are rather technical fields with a lot of study about how design and functionality intersect to create a great user experience. Getting a professional, usable and beautiful website without any coding has never been easier! Most online services offer you a selection of pre-designed templates to help make your site look professional and attractive as well as easy to use too.

Credit: Text by

Passion, Perservance, Persistent (PPP)

Felicia Tan
August 5th, 2016

How did you get into your current job? Because of the certificate or degree that you graduated in, or because someone refers you the job? Is it the job that you wanted, the dream job you wish to have? I always imagine myself to be in this industry but I can’t really tell why. Until lately, I found the name card box that I kept many years back, it contained the name card that I used to have way back in my secondary school days till the early days when I first started work.

I realise that back in those days, this is really what I like, what light me up. So despite after being in the industry since 2000. I haven’t regret it since and though there is ups and downs, it still continue to bright me up when a happy client thanks and appreciate us for what we do. So are you doing what you like on a daily basis? The things that light you up? Something for a thought on a friday…


Let Graphic & Web Design Create An Impact On Your Prospects

DW Blog
July 20th, 2016


As the saying goes, “A picture speaks a thousand words.” Words alone will not be sufficient to bring the value of your company to your prospects. In the harsh dog-eat-dog world of business, a successful entrepreneur needs graphics to be the face of his or her business. It acts as the ambassador that represents the company and its value proposition. Graphics articulate your thoughts and ideas into a visual form that is easily understood by your prospects. Humans are visual creatures and graphics will allow you to speak to your clients effectively.

Properly-harnessed, elegantly-designed graphics have the power to unlock the potential of your venture. Graphics transform your flyers and other marketing collateral into pieces of art that will captivate your intended audience. Graphics also have the ability to transform a lifeless company logo into one with a personality – an identity that adequately represents the company and all that it stands for. Graphics are not confined to print media, however. They are easily extended to the Internet in the form of web design. A professional webpage allows you to create a good first impression with your prospect a thousand miles away, instantly. With today’s digital technology, the world is your oyster. Leverage it appropriately and grow your business effortlessly.

Graphic design and web design do not always have to be separate entities; they can and should be part of an integrated marketing effort. Engaging a single vendor to handle your design needs will ensure consistency across your various marketing avenues as you reach out to your clients. Design Workz is a one-stop integrated design firm that will take care of your marketing collateral, company logo and web design needs, with the efficiency of an in-house marketing department.

Leverage the power of design. Create a momentous impact on your clients. Let Design Workz’s professional services allow you to leave a lasting impression on your customers. Contact Design Workz for your graphic and web design needs today!

3 Ways to Boost B2B Sales Through LinkedIn Social Selling

DW Blog
June 13th, 2016

With social media growing rampantly, it has evolved into an effective channel for the sales team. You may be surprised that deals could be clinched through the use of LinkedIn too.

Here are five strategies sales representatives can consider implementing to drive revenue:

1. Add Prospective Customers and Share Their Content with Your Network

Make an effort to connect with your leads! When you have access to content they like, sharing them would mean having a strong conversation with them. This becomes crucial if you lead publishes original content as sharing would indicates your support. Remember though, when you invite your prospect, always send them a tailored request to connect. Selling is way better received when it feels like a 1-to-1 relationship, rather than a blanket message to all people. As social selling magnate Nancy Nardin would say, “Social is personal!”

When you start connecting with prospects, their activity will show up on your feed and it would eventually lead you to another opportunity.

2. Warm Introductions

Proven to be more powerful than a customer invitation, LinkedIn automatically finds people who you and your prospect have in common. Through this, you can connect with more people whom you know mutually.

Eg: I would be the sales rep and Elaine would be the prospect I’m looking to reach. Once I see that Sharon is a joint connection, I could reach out to Sharon and ask her if she would be comfortable with giving me a warm introduction to connect with Elaine since they went to the same college. After this introduction, I can steer the ship—but this makes reaching Elaine much easier than coming in cold.

3. Arrange a Meet Up

Upon building a connection and extending a warm introduction, it becomes an opportunity to organise a meet up session to establish a personal connection with the individual. Every new person you meet would mean additional potential clients too. By organizing one, it’d also indicate your interest in getting to know someone better on a personal level instead of



DW Blog
June 6th, 2016

Being a success is almost a selfish goal, because you’re striving to be a success for yourself. If you are striving to be of value, you are striving to help others!