Design Workz » Marketing Tips

Archive for the ‘Marketing Tips’ Category

Follow Up Successfully in 5 Email Scripts

DW Blog
November 14th, 2016

20151106202130-email-google-gmail-laptop-computer-office

 

When sending an initial client intake questionnaire, proposal, contract, initial designs, or anything where you’ve asked a client to take action, you need to follow up if you don’t hear back from them. Instead of throwing in the towel and giving up immediately, read on and find out what email templates to use while following up. An extra email doesn’t hurt.

Why they don’t respond

The reason they don’t respond to you is that they have other stuff going on. It’s as simple as that. There are different reasons why you don’t receive a response – mostly because they are running a business, have bills to pay, employees to manage and meetings to attend.

What to do when they don’t respond

Let’s say a prospect has contacted you. They’ve answered your initial questions about their project, and you’ve put together a proposal and sent it to them. You get silence. No response. What do you do? It’s certainly not the time to do nothing. You need to follow up!

Step 1. Send proposal

Subject: Project Proposal

Hi [PROSPECT],

Kindly refer to the attached proposal. Please look it over and let me know your thoughts.

If one of the packages looks good, and you wish to move forward, the next step is to let me know which package you would like to proceed with. I’ll then get a contract together for you to review, and we’ll proceed from there.

Feel free to ask me any questions.

I look forward to hearing back from you.

[YOUR NAME]

Step 2. First follow-up

If you haven’t heard back three business days after you’ve sent the proposal,  send a follow up email #1:

————————————————————————————————————————————–

Subject: Project Proposal

Hi [PROSPECT],

I wanted to follow up on the proposal I sent over on [INSERT DATE SENT].

I’d like to set up a call to discuss any questions you might have.

I’m available to talk between [INSERT MULTIPLE TIME OPTIONS], or between [INSERT SECOND OPTION (date, time and time zone)]

If these times don’t work, let me know and I’ll work around your schedule.

Please let me know if you are still interested, and if so, which day works for you.

Thanks again for the opportunity,

[YOUR NAME]

————————————————————————————————————————————–

Pro Tip: Always send an email with a call to action. This keeps the process moving along. In this email, we assume they have questions, and we’d like to address those questions by setting up a call with them.
 

Step 3. The reminder

If you hear nothing, try following up three or four days later with follow up email #2:

————————————————————————————————————————————–

Hi [NAME],

Just floating this to the top of your inbox in case you missed it.

Thanks,

[YOUR NAME]

This email gives them a friendly nudge to respond. It’s really short and non confrontational and is just a gentle reminder.

————————————————————————————————————————————–

Often, you can expect some sort of response after step 3. If you don’t hear from them, now is when you assume the project is not going to happen.

 

By now the expiration date on the proposal has passed, and they haven’t been responsive. However, make a point to go all the way to the end of the follow up sequence.

Step 4. Final attempt

Wait for a full week after the third email and then send follow up email #3 in the same email thread:

————————————————————————————————————————————–

Hi [NAME],

Is this project still a priority for you? I’ve been keeping space open in my schedule for this project, but if you’ve decided to go in another direction that’s no problem. Just let me know.

[YOUR NAME]

————————————————————————————————————————————–

This email has a very direct tone and may get a quick response out of them that gives some reason for not responding earlier. Something like, “I was travelling,” or “Sorry, I was very busy.”

Step 5. Close the loop

If you don’t hear back after another week, you close the loop and get it out of my mind by sending follow up email #4 letting them know that you’ve moved on and will no longer be emailing them about this project:

————————————————————————————————————————————–

Hi [NAME],

Since I have not heard back from you, I have to assume your priorities have changed.

Let me know if I can be of any help in the future.

[YOUR NAME]

————————————————————————————————————————————–

Sending this email allows you to move on from any ideas or plans you might have had for this potential project. It’s tough when a project comes along that looks promising because inevitably, as a designer, you start to create a vision for the project.

Closing the loop on the project allows you to put that vision to rest so that you can move on and stop wasting time thinking about it.

In general, don’t give up on your first attempt. Try using these email templates and we hope this would help you secure more business opportunities.


Sales Fundamental – AIDA

DW Blog
October 31st, 2016

I chanced upon this old video which was showcased at one of the seminars I’ve attended. Basically the show – Glengary, depicts two days in the lives of four real estate salesmen and how they become desperate when the corporate office sends a trainer to “motivate” them by announcing that, in one week, all except the top two salesmen will be fired.

So, the trainer shared about the fundamental values of sales in this video.

A B C

A: Always
B: Be
C: Closing

As a sales person, you are tasked with one mission – to be closing sales all the time.

A I D A

A: Attention
I: Interest
D: Decision
A: Action

This explains the cornerstone of a sale process. The first step is to get the Attention of your potential customer and piqued their Interest with a convincing sales pitch. Thereafter, reaffirm your potential customer’s Decision by reassuring them that buying from you is the best choice of Action. Take your final step by requesting for payment details in a subtle way.

Always go back to your fundamental when in doubt.


10 Tips to Get Better at Small Talk / Network

DW Blog
September 8th, 2016

small-talk

You’re invited!

To the company party, or maybe a friend’s wedding, or a community group outing—whatever it is, it’s on your calendar. All great chances to meet new people, right?

But, it may bring more anxiety than excitement for some as such events may require engaging in small talks. Some may fear having to start such conversations where you have to meet unfamiliar faces and are not comfortable with starting small talks.

Small talk are frequently associated with meaningless and trivial conversations. However, it doesn’t have to be that way.

Studies have shown that those who have engaged in meaningful conversation are happier and more fulfilled, and small talks can open such doors. However, real conversations may be harder with people we are unfamiliar with, so here are some tips to ease the stress of small talk and create a quality conversation.

1. Get your mind right.

If you spend the week anticipating and worrying because you know you will feel uncomfortable, you’ve set yourself up for failure. Remember why you are going—to celebrate a friend on his or her special day, to meet others who share your interest or connect with your co-workers.

2. Take responsibility for meeting others.

Don’t wait for others to approach you. Say hello first. When you expect others to make the first move, you’ll be disappointed. And the more you do it, the more comfortable you’ll be.

3. Have your “go-to” questions ready.

Starting a conversation with a new person can be hard. Try, “How do you know _____?” “What is keeping you busy these days?” or “What brought you to this area?” It doesn’t have to be complicated, just something to get you started if you you’re new acquaintances.

4. Be interested. Listen more than you talk.

Asking questions is the secret ingredient to interesting conversations. Stay away from yes/no questions. You can naturally start with easy questions that feel natural, but listen for an interesting comment to explore and build upon.

As an example for how your questions might flow:

- How do you know Felicia?

- I didn’t realise you were a graphic designer. What kind of design do you do?

- Why did you decide to get into graphic design?

Within a few questions, you can move to more substance and a real conversation.

5. Be yourself!

No one likes the fake networker. In the interest of being more outgoing, don’t be someone you aren’t. Putting out effort doesn’t mean being fake.

6. Compliment and shift.

Find something that you can genuinely compliment the other person on and then shift to a question so it isn’t awkward. Everyone loves a nice compliment.

7. Don’t be the sidekick.

Rather than being the shadow of the one person you already know, branch out. Meet others on your own.

8. Plan a graceful exit.

Every conversation runs its course, but a natural end is hard. Just say, “It’s been great to meet you, and I hope you have the best vacation next week.” Excuse yourself to do something else and move on.

9. Don’t expect too much.

Not every get-together will result in new friends. That’s OK. You still accomplished your goal of going when it was easier not to—you were there supporting a friend or a co-worker. And that is enough.

10. Get in the habit.

Don’t constrain this habit to social events. Say hello to the person next to you on the plane before you grab your headphones. Talk to your waiter. Ask your Uber driver about his day. The habit of saying hello and listening is a muscle you can develop by working on it every day.

Try some small talk. You might be surprised where it takes you.

Credits: http://www.success.com/blog/15-tips-to-get-better-at-small-talk


The 10 Best Advertising Taglines

DW Blog
August 17th, 2016

Think about the brands you are familiar or love. They are probably not just a brand name you’re recalling, but a tagline too. Almost every brand has their own form of tagline. Some are timeless while others gets replaced as years pass.

So…What Exactly Is a Tagline?

Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further, others are simply a fun play on words. The generally accepted description of a tagline is:

A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.

Here are some of the taglines we’ve selected.

1. JUST DO IT – Nike, 1988

nike

 

2. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973

Carlsberg-logo-vector

3. THE ULTIMATE DRIVING MACHINE – BMW, 1975

BMW_logo_big_transparent_png

4. MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991

l-oreal-logo-vector-image
5. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957

294893

6. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s

MM’s-Logo

7. IT’S NOT TV, IT’S HBO – HBO, 1997

My_HBO

8. THINK DIFFERENT – Apple, 1990s

Apple_logo_black.svg

9. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997

Mastercard_Logo_05

10. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002

 

Text credit: http://advertising.about.com/od/referencedesk/fl/The-50-Best-Advertising-Taglines-Ever.htm?utm_content=7207794&utm_medium=email&utm_source=cn_nl&utm_campaign=moneysl&utm_term=


5 Ways to make your Business more Professional

DW Blog
August 10th, 2016

harper-and-harley_etsy_monochrome_lifestyle_office_desk_christmas_1-mi71y9tnzgvqd7aac70orzyct05pb9we4m3xzcfrhu

Starting a business often means starting from scratch – with no IT department to set up your email or a professional writer to craft content. Most budding entrepreneurs would use their current resources, such as personal email address and phone number for business interactions.

Once business starts picking up, it is time to get a professional outlook, which mainly focuses on branding. As your brand represents the image of your business, it is defined by the elements that sets you apart from your competitors. To differentiate yourself from the rest, every little detail counts.

Here are five quick and easy steps to get from “brand new” to “branded.”

1. Get your own Domain Name

You need a quick and memorable way for people to find you. There are many platforms that offer free domain names when you sign an account with them, but that would usually mean a long or impersonal URL. This might work for getting up and running quickly, but you’ll definitely want to switch to your own private domain name as soon as possible so as to make it accessible for consumers. Try keeping your domain name short and sweet as consumers are most likely to remember a simple one, as opposed to a complicated URL.

2. Setup a Business Email Account

To maintain professionalism and consistent branding, scrape using your personal Yahoo! or Gmail address. Send and receive emails from your customers through a business email address using your domain name or a reliable email provider. Email addresses are a lot like domain names. Many online services provide add-on complimentary email service, but you’ll likely want to set up with a dedicated email provider to get the best possible features and reliability.

3. Print your Business Card professionally

Business cards are an excellent tool for word-of-mouth marketing and has morphed into an essential in the corporate world. As your business develops, find yourself a printing company (like us) to design and print your business cards. Your brand image would be alleviated as opposed to printing them by yourself with self ink cartridges at home.

4. Website

In today’s world, more consumers are going online and seek products and services through the internet. Your business would gain instant credibility upon having a website, as consumers would then have greater confidence through the information shown. Because of it’s 24 hour accessibility, potential customers can browse your website any time of the day – which leads to targeting a wider market.

5. Stop trying to be a Web Designer

Of course, if you actually are a web designer you can skip this one. Otherwise, take note. Web design and graphic design are rather technical fields with a lot of study about how design and functionality intersect to create a great user experience. Getting a professional, usable and beautiful website without any coding has never been easier! Most online services offer you a selection of pre-designed templates to help make your site look professional and attractive as well as easy to use too.

Credit: Text by https://www.bigcommerce.com/blog/make-your-business-look-more-professional/


3 Ways to Boost B2B Sales Through LinkedIn Social Selling

DW Blog
June 13th, 2016

With social media growing rampantly, it has evolved into an effective channel for the sales team. You may be surprised that deals could be clinched through the use of LinkedIn too.

Here are five strategies sales representatives can consider implementing to drive revenue:

1. Add Prospective Customers and Share Their Content with Your Network

Make an effort to connect with your leads! When you have access to content they like, sharing them would mean having a strong conversation with them. This becomes crucial if you lead publishes original content as sharing would indicates your support. Remember though, when you invite your prospect, always send them a tailored request to connect. Selling is way better received when it feels like a 1-to-1 relationship, rather than a blanket message to all people. As social selling magnate Nancy Nardin would say, “Social is personal!”

When you start connecting with prospects, their activity will show up on your feed and it would eventually lead you to another opportunity.

2. Warm Introductions

Proven to be more powerful than a customer invitation, LinkedIn automatically finds people who you and your prospect have in common. Through this, you can connect with more people whom you know mutually.

Eg: I would be the sales rep and Elaine would be the prospect I’m looking to reach. Once I see that Sharon is a joint connection, I could reach out to Sharon and ask her if she would be comfortable with giving me a warm introduction to connect with Elaine since they went to the same college. After this introduction, I can steer the ship—but this makes reaching Elaine much easier than coming in cold.

3. Arrange a Meet Up

Upon building a connection and extending a warm introduction, it becomes an opportunity to organise a meet up session to establish a personal connection with the individual. Every new person you meet would mean additional potential clients too. By organizing one, it’d also indicate your interest in getting to know someone better on a personal level instead of

Credit: http://blog.marketo.com/2016/05/5-ways-to-boost-b2b-sales-through-linkedin-social-selling.html


What Is Parallax Web Design?

DW Blog
July 30th, 2015

Parallax

Parallax is a difference in the apparent position of an object viewed along different lines of sight. The term derives from the Greek word parallaxis, meaning alteration. In web design, the parallax effect is a relatively new trend. The effect itself has been around for a while, but lately is becoming more used and talked about. The Parallax effect or parallax scrolling in web design is the technique that features layered images that move around the website in different speeds/perspectives creating a nice and interesting 3D illusion. This effect certainly makes scrolling around websites an interesting experience. Some advantages of having a parallax website are:

• First of all, parallax scrolling can liven up a site which doesn’t contain a lot of information. Floating images will significantly freshen up and enrich the appearance of a flat page making it vivid and catchy.

• Another important feature is that interactive design leads to great public engagement compared to ordinary websites. It’s always better if it looks cool, right?

• With parallax technique a company can create a clean and inviting information route and lead visitors through it with beauty and style.

• An appealing design shows results of longer visitor time on the website. Thus, the overall website traffic also increases.

• The parallax effect is applicable not only for two-dimensional effect creation. It can be also used for adding different effects to the page such as icon moving, icon enlargement and minimization based on scrolling.

Some of the most engaging sites on the web today are doing it up with parallax. Whether you just want a style upgrade or to improve back-end SEO, parallax is a contender for putting you at the forefront of your market.


Words to avoid in Business Communication

DW Blog
July 22nd, 2015

Words

Words are powerful things. We all recognise that the words we use can impact how others see us. When speaking with prospects, clients, and colleagues, your choice of words and phrases shapes their perception of you; it tells them if you can get the job done effectively and responsibly. We usually focus on the things we should say in our proposals. But sometimes it’s helpful to see what we should not say.

COST – Better word: Investment

Your services aren’t just costs for cost’s sake. They’re investments with the goal of increasing your clients’ revenue. Investments merge value and expense by allowing the client to weigh input and outcome as one concept rather than two. So instead of cost we can use the word investment.

FIX – Better word: Improve

Improve is a positive word. Improve means your client did their best, and you’re the professional that’s going to bring their whole business up a notch. Even if you’re going to totally replace what they did, you’re still improving upon what existed before.

CUSTOMER – Better word: Client

Customers are generally people who come to you mainly to buy products or services you supply. Clients buy your advice and solutions personalised to their particular needs. So use the right one at the right time.

QUOTE – Better word: Proposal

A quote is the simplest way you will provide a sample price for a project. A proposal provides a look into the full extent of the project, and what will be needed to complete it. It will also provide a price, at times breaking it down to show where the time will be going into each step. So better word instead of quote will be proposal.

PEOPLE – Better word: Readers, visitors, audience, customers, etc.

The client isn’t looking to get more “people.” They want more readers, visitors, customers, clients, leads, and/or buyers. So better to use the above word instead of people.

PROOF – Better word: Concept

When you “send over concepts”, you are telling your client that these are the creative ideas you have turned into potential solutions, and that you’d like to work with them to find the best one and polish it until it’s the perfect fit for their business.

Some of these ideas may seem rather simple. The good news is, they are! It is really just a matter of understanding that the subtlest changes in your choice of words can produce the biggest wins.


Role of a Brand Manager

DW Blog
July 14th, 2015

Brand Manager

Identity is important for any product in today’s competitive marketplace. Brand Managers (BM) are the people who creates a lasting impression among consumers and improves product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service. They work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed.

Brand managers are often responsible for overseeing the entire creative process for a single product, or group of products and services. They may work in house (within an organisation’s marketing department), or for a brand, advertising or marketing consultancy, supporting different clients during projects.

In either case, typical tasks are likely to include:

• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

• Looking at the pricing of products and analysing the potential profitability

• Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery

• Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers

• Checking marketing copy

• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines

• Monitoring product distribution and consumer reactions through focus groups and market research

• Co-ordinating the launch programme to external customers as well as employees.

Placing so much responsibility with a brand manager is a huge thing. What skills should a marketer in such a role possess? They should ideally have these relevant competencies:

• Have an instinctive feeling about future product concepts

• Have good analytical skills

• Be a good listener, able to respond to results and consumer research

• Be an excellent communicator, both verbally and in writing

• Be enthusiastic about their product area.

Brand management is vital for the success of any organisation. It plays into every aspect of a brand’s products, communications and marketing. The brand manager is the gatekeeper of the brand’s reputation, the brand’s voice to customers and the media, and the architect of a brand’s image. The company must make sure that their brand manager, and anyone who strongly influences their corporate brand, embodies the above characteristics.


3 Reasons to Invest in Responsive Web Design

DW Blog
July 7th, 2015

Responsive Web Design

A responsive website in its simplest terms is a site that will automatically reformat itself to the device it is being viewed on. These devices include mobiles, tablets, games consoles, TVs and desktop computers. This adaptability is so important because you can never be 100% sure which devices or screen sizes users will use to browse your website. We all know that mobile users grow by the day, making it extremely important that your business is easily found and viewable on mobile devices. Even with all of the data we have on mobile growth there are still businesses that have websites that are not mobile friendly. This gives visitors a horrible user experience and results in lost revenue for the business.

1. Search Engine Optimisation (SEO)
Google, being the search engine giant, pretty much dictates what needs to be done for search engine optimization. In its numerous suggestions on how to gain high rankings, one of the important ones is the use of responsive website design. Google has clearly indicated that it prefers responsive designs to the mobile templates. The use of a single URL with the responsive design makes it easy for the search engine robots to crawl and index the website. This also helps greatly in reducing the on-page search engine optimization errors.

2. Reduced Bounce Rate due to Better User Experience
A responsive designed website offer users various features when accessed on a mobile device; the website either adapts to the screen automatically or tries to reload to the mobile version. The latter option is slow and usually results in the page errors. This makes the user turn back to the search engine results page for the alternative websites. This increases the bounce rate and indicates to the search engines the ability of the website to generate interest. However, if the website has built-in responsive web design, then, the page opens almost instantly, fitting to the screen size, as it does on the desktop. This makes the user stay on the webpage and browse around easily, thereby reducing the bounce rate.

3. It Costs Less To Maintain
A responsive website will save an organization time and money during both development and maintenance. Once a responsive website has been developed its functionality ensures that it will react appropriately to any internet enabled device – future mobile and tablet releases included. Responsive websites allow organizations to stay ahead of hardware manufacturers and will keep websites relevant throughout the next stages of device and software development

For these reasons, responsive web design is the best option for your mobile SEO strategy.