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Spot UV – How It Works

DW Blog
October 19th, 2018

AOL Spot UV

These days it is all about aesthetic appeal and catching people’s attention from the get go. When it comes to printing, you have to ensure your material stands out among the crowd and impresses the target audience instantly or they will lose interest. Among the custom printing options available, spot UV printing is one of the most brilliant effects you can add to your project.

 

What is Spot UV?SpotUVCoatingExample

This is presently one of the most popular printing techniques thanks to its eye catching appearance and versatile applications. It is actually a clear and shiny coating applied on specific areas of artwork to create a distinctive contrast. It imparts a smooth feel, which is why many brochure covers and business make ample use of it.

The concept is simple – Ultra Violet (UV) light is used to instantly cure the glossy varnish you see shining in spot UV printing. These coatings are extremely environment-friendly since they are free of solvents and don’t emit volatile organic compounds when cured. This UV varnish dries up super quick too. While all UV coatings protect the paper they cover, spot UV is mainly used for its decorative effect as light catches the partially coated portion of the paper on a piece.

spot uv

How does it work?

Even though the method can be used on the entirety of a business card, it is the “spot” aspect that makes it unique. It involves the selection of a particular element of the design to give a great contrast with the rest of the design –

If you think of premium printing techniques, Spot UV is certainly among the top names on that list. It is an excellent way to promote your business to prospective clients who are attracted to the amazing brochure you present, or impressed with the quality of your business card. Take your printing to another level of beauty and creativity! this makes a long-lasting impact. Spot colors are used for identifying the specific area. Sheets are fed through machines with rollers that flood the sheet with UV coating. The sheet is then treated with Infra Red and UV lamps so it dries up. For the spot process, the UV varnish will be spread across a die-cut template, most often a very thin film which is placed over the sheet in order to ensure that only the required elements of the design are coated to create the desired contrasting effect.


What is the difference between RGB and CMYK?

DW Blog
September 27th, 2018

Color plays an important role in everyday life. It can affect your mood, your impression of a brand, and even influence your buying choices. Getting the color right in your designs is crucial if you want

There are two major color systems in the digital and print design industries: the RGB color system and the CMYK color system

RGB-vs-CMYK (1)

 

In short:
RGB = Red, Green and Blue. Use for digital designs.
CMYK = Cyan, Magenta, Yellow, and Key. Use for anything printed.

 

 

Did you realised that the photos you took from your photo after develop it out the colours and result is not what you looking at? Here is another example to show you the difference.

RGB-vs-CMYK (2)

If you take your work to a dedicated graphics printer for things like postcards, brochures, etc., they may ask for the image in CMYK. This is because it is the format that they have always worked with. CMYK, also known as four-color printing, dates back to the days of color printing and processing before digital technology was even imagined.

After having some basic knowledge from the above short explanation, Next time round if you send the file to your printer, work with them and do a test print (a proof) to make sure that the color is what you expect. Again, they want the customer to be happy and will be glad to walk you through the process.


What Is Web Design: An Introduction to the Basics

DW Blog
August 16th, 2018

Currently, our day to day lifestyles are surrounded by Technology.
Therefore, majority business will definitely need to use IT gadgets to support all necessary tasks.
As a business entrepreneur, you are hoping to shout out to everyone that what type of business or trades you are providing.
Trying to use the shortest time and speed up the business and make it a successful one.
Here, we will like to advice and suggest you to look into hosting a Website for your business.

Why do we need a website?

A website is vital to any modern business. Even if you sell locally or by word of mouth, your customers are looking for you on the web – if only to check your profile or contact details.
Besides, having a website allow you to reach out your potential customers to accomplish many different marketing strategies to help your business grow and accelerate in a faster way.

webdesign (2)

Is Common to Think That …

Is it troublesome to host a website?
How much will it cost to have website?
How can it help my business?
It is difficult to maintain the website as I do not have any IT team in the company?

 

 

Definitely, more questions and concerns start to fall in…
Below this link we will like to share with you more – What is a Web Design?
Click to see more…


Corporate Logos That Contain Subliminal Messaging

DW Blog
May 18th, 2016

Some of you may be unaware that a brand’s logo speaks to its viewers on many levels.

The presentation of the logo is essential as it creates an identity for the brand. A main concern that brands have would be the running of risk of logos being glanced over without conveying it’s brand’s message. This could occur if a logo is too complex or appears to be unrelated to its brand.

With that said, modern logos are now swayed towards bold, simplistic and futuristic designs. A closer look of some logos may reveal subtle marketing tactics.

1. FedEx — Can you find the hidden arrow within its negative space? This award winning logo portrays thoughts of forward, speedy and precise motion. As FedEx is a courier company, forwardness is crucial in their field and the arrow  brings across this notion.

fedex--the-fedex-logo-hides-an-arrow-in-its-negative-space-even-a-glance-subliminally-inspires-thoughts-of-efficiency-and-forward-motion

2. LG — Some think the LG logo is a Pac-Man reference (requires a bit of imagination). The smiling, winking face is more apparent (but only slightly). What do you think?

lg

 

3. Tostitos — It’s design identifies feeling of togetherness while sharing chips and salsa, bringing groups of people closer through the pleasure of food.

tositos4. Amazon — A rather interesting and meaningful logo, with the arrow pointing from a to z – refers to being able to find anything on its website. With different vendors selling a myriad of items, consumers can shop with a wide variety through their website. We believe that they wanted to enforce customer satisfaction, hence the smile across (with a dimple).

amazon--the-cleverness-of-this-logo-is-twofold-the-arrow-points-from-a-to-z-referring-to-all-that-is-available-on-amazoncom-and-it-doubles-as-a-satisfied-smile-with-dimple

5. NBC — Spot the peacock subtly featured in their vibrant logo. In 1956, the colourful feathers was birthed because they had just introduced new-colour broadcast. This officially became NBC’s logo in  1979.

nbc

6. Baskin Robbins — Introduced in 2005,  they have cleverly made use of the company’s initials to advertise its 31 flavours of ice cream. With the use of bright colours, it conveys the fun and energy of the brand.

baskin-robbins--this-logo-introduced-in-2005-cleverly-uses-the-companys-initials-to-advertise-its-number-of-ice-cream-flavors-31

7. Vaio — This cool logo for Sony’s computers represents the brand’s integration of analog and digital technology. The ‘VA’ is designed as an analog waveform, the ‘IO’ is binary code.

vaio--this-cool-logo-for-sonys-computers-represents-the-brands-integration-of-analog-and-digital-technology-the-va-is-designed-as-an-analog-waveform-the-io-is-binary-code

8. Tour de France — The logo is slightly more abstract than the other examples, where you will be able to spot a well-integrated biker.

tour-de-france--slightly-more-abstract-than-the-other-examples-the-tour-de-france-logo-contains-a-well-integrated-biker

9. Coca-Cola — The soda brand’s campaign in Denmark points out something you may have missed; the Danish flag (with a bulge) embedded in the white script.

coca-cola--the-soda-brands-latest-campaign-in-denmark-points-out-something-you-may-have-missed-the-danish-flag-with-a-bulge-embedded-in-the-white-script_png

10. Toblerone – Started in a city famously associated with bears; Bern Switzerland, there’s a dancing bear in the midst of the mountain print.

toblerone--see-the-dancing-bear-in-the-mountain-the-design-is-a-tribute-to-the-swiss-town-where-the-chocolate-was-developed

Credit: Text and Pictures from https://sg.finance.yahoo.com/news/corporate-logos-that-contain-subliminal-messaging-152827219.html


The Role of Book Cover

DW Blog
April 14th, 2015

Book Cover

A book cover is an invitation — a way of creating interest in the reader. It beckons, inviting them to enter the world of your book and dance with your characters for awhile. It makes a promise about what kind of music they’ll be dancing to. An impressive design for the cover of your book remains one of the most important steps in publishing. It is a crucial marketing tool and there is a science to getting it right. The book cover is also the start of the branding of the book. The main principles of design is the product must be bold and eye-catching and conspicuously different from everyone else’s and this applies to books too. Bookshops display books with their covers facing the reader. It’s the first thing a reader sees. Even the author can be recognised not only by the letters spelled out, but by the font, the style of cover, composition, the look of a series. Our designers typically pay careful attention to every little detail, making sure that each book cover created is both representative of the contents of the book and attention grabbing when readers are skimming the bookstore shelves.

So in conclusion, do people judge by book cover? Sadly, they do and still do!


5 Questions to Logo Design

DW Blog
April 8th, 2015

5 Questions to Logo Design

Going to get a logo for your company?

The moment you start a business, the next question is to ask how would you like your logo to look like? It is essential to get a solid understanding by asking a lot of questions to draw out as much information as possible. By doing so will help pave the way to a successful outcome to bring a vision for your company as well as to build a long lasting relationship that will result in repeat business. Here are some questions to ponder over when designing a logo…

1. About the Company

a) What is the name of your company / organisation / product?
b) Can you describe your business nature?

2. About the Target Audience

a) Who is the primary target audience or ideal clients?
b) What is the target audience’s age group?

3. Any Design Preferences

a) What colours or colour palettes do you like and why?
b) Are there any elements from the existing logo (if any) that you will like to keep and why?

4. About the Brand

a) What are the values and / or mission statement of your company?
b) Do you have a tag line or slogan that goes along with your logo?

5. Any Timeline & Budgeting

a) Do you have a deadline that needs to be considered?
b) Do you have a budget in mind for the new logo?


Web Definition and Terms

DW Blog
March 11th, 2015

Favicon
Favicon or ‘Favorite Icon’ in short is an image or logo displayed beside the web browsers. This is to show professionalism and sophistication of the company and also as part of promotional tools. It is easy to recognise if there is a long drop down list of favourite sites.

Favicon

Accordion Style Menu (Collapsible Menu)
A clever use of space. The main subject as displays in first panel and when user click on the other panels, more details appear or expand itself. When user move to the next subject panel, it closes the previous panel and open the next selected panel and so on.

Collapsible Menu 1
Collapsible Menu 2

Large Format Printing

DW Blog
September 9th, 2011

Printing is best defined as a process of reproducing text and image, typically with ink on paper. While the process of printing today has been effectively expedited via modern printing methods like digital printing, homage must be paid to the origins of printing.

Printing first existed from before 220AD and spread from China to Asean countries like Japan and Korea, then later advanced to the Middle East and Europe. Suffice to say, it is evident that regardless of method, printing is widely used and has become essential to people worldwide. Of course, we have moved on from woodblock printing (the first printing method) to more modern and efficient methods – Offset / Digital Printing.

Large format printing is generally accepted as prints with widths from 17″ to 100″, and this format of printing is best used to print large posters and banners. Hence, large format printing also has the ability to handle large volumes of data to process high-speed demands, resulting in excellent productivity and meeting of professional needs promptly.

On top of catering to businesses like event organizers who frequently require banners for their events, large format print is also vital to the fine art industry. Large format printing can create fine line reproduction, vivid colours and detailed images so much so that the printed material can look almost akin to traditional photographs.

Design Workz hopes that this brief introduction to Large Format Printing will enable readers to get a better understanding of the different types of printing methods, as well as help you make an informed choice in future should the situation arise.


File Types – JPG / GIF / TIFF / EPS

DW Blog
May 23rd, 2011

Many of us would consider ourselves tech-savvy; we have the internet at our disposal and we know the functions of Microsoft Word and Excel like the back of our hand. We know how to add on animations to our presentations so that it appears more interactive, and pictures and graphics to help enhance the reader’s understanding. Given the different file types available for use, it is easy to confuse them and end up using what is available, and not what best suits your needs.

Design Workz would like to delve a little deeper into the various file types available, so that one and all will no longer mix them up.

Firstly, we have JPG files. JPG files are also more commonly known as JPEG files, short for Joint Photographic Experts Group. As evidenced from its name, this file type is most suitable for digital photos and graphics, as it can support up to 16.7 million colours. This file type is used widely across many web-based applications due to its high downloading speed. When JPG files are compressed, the image quality is also lost as file size decreased.

Next, there are GIF files. GIF stands for Graphic Interchange Format. It is also the most common file type for graphics used on websites, as GIFs can contain up to 256 colours, and are best for images that are made up of simple shapes, or if animation is required. Another benefit of this type of file is that it supports transparency, which is ideal for graphic designer’s usage.

TIFF files refer to Tagged Image File Format, ideal for master copy imagery and usually unsuitable for web based applications due to their large size. TIFF files are good for desktop publishing, as it supports up to 16bit per channel. Known for its flexibility and multiple colour depths, this file format is hugely used by scanners and fax machines. Based on a Windows preview, the most supported file type is the TIFF.

EPS files translate to Encapsulated PostScript files, and it can contain any combination of graphics, text or images. Suffice to say, it also one of the most versatile file types. It also supports an unlimited number of colours, and files with this format frequently a preview picture of the content for on screen display. An application which is unable to interpret an EPS file will usually show an empty box on screen, but will still be able to print the file correctly. However, EPS files are slowly becoming obsolete, and are being replaced by PDF file formats.

Design Workz hopes that this brief introduction to file formats will give you an idea of which format would suit your type of work best, and aid you in making the correct choice.


Below-the-Line Advertising (BTL)

DW Blog
May 4th, 2011

Are you a new business start up needing to find more ways to publicize yourselves? Or a well-established institute whose promotional methods have not been working for you? Regardless of the trade or industry your company is in, it is a definite that marketing and/or advertising techniques will be necessary – sooner, if not later.

Design Workz would like to take this opportunity to share more on three specific advertising techniques available, namely: Below-the-Line Advertising (BTL), Above-the-Line Advertising (ATL), and Through-the-Line Advertising (TTL). We hope that the brief explanations will shed some light, as well as aid in decision making as to which method to use.

BTL refers to advertising methods that are more conventional, but no less effective. Common examples include mailers, flyers, and brochures. This form of advertising has higher likelihood of obtaining a sale as compared to ATL. As BTL advertising has a very specific target group, it is best used when you know that your product or service is relevant to this group of consumers to maximize response rate. BTL is also beneficial if you are working with a fixed budget, as payment for this form of advertising is usually transparent and upfront.

ATL advertising utilizes mass media, targeting the general population and mass markets. Timeslots will be purchased by the advertiser, and air time for said advertisements will be published on television, radio, newspapers, or even at public locations. Unlike BTL advertising, ATL advertising usually does not translate to a direct sale. Instead, it will help establish and increase brand identity. Hence, this form of advertising is particularly useful for larger enterprises, companies trying to distinguish themselves from competitors, or start ups trying to build brand awareness. ATL advertising is more intangible as compared to BTL, and hence also harder to measure.

TTL advertising employs a mix of both BTL and ATL, aiming to integrate both methods to optimize returns from either market. Hence, a company may publish television ads for a new food item, then give out coupons at a physical location to reinforce their advertisement. This is also the most commonly used method.

Design Workz hopes that this brief introduction will be useful to one and all, as well as help provide an insight into the advertising industry. Should you wish to learn more, feel free to get in touch.