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The 10 Best Advertising Taglines

DW Blog
August 17th, 2016

Think about the brands you are familiar or love. They are probably not just a brand name you’re recalling, but a tagline too. Almost every brand has their own form of tagline. Some are timeless while others gets replaced as years pass.

So…What Exactly Is a Tagline?

Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further, others are simply a fun play on words. The generally accepted description of a tagline is:

A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.

Here are some of the taglines we’ve selected.

1. JUST DO IT – Nike, 1988

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2. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973

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3. THE ULTIMATE DRIVING MACHINE – BMW, 1975

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4. MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991

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5. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957

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6. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s

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7. IT’S NOT TV, IT’S HBO – HBO, 1997

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8. THINK DIFFERENT – Apple, 1990s

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9. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997

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10. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002

 

Text credit: http://advertising.about.com/od/referencedesk/fl/The-50-Best-Advertising-Taglines-Ever.htm?utm_content=7207794&utm_medium=email&utm_source=cn_nl&utm_campaign=moneysl&utm_term=


5 Ways to make your Business more Professional

DW Blog
August 10th, 2016

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Starting a business often means starting from scratch – with no IT department to set up your email or a professional writer to craft content. Most budding entrepreneurs would use their current resources, such as personal email address and phone number for business interactions.

Once business starts picking up, it is time to get a professional outlook, which mainly focuses on branding. As your brand represents the image of your business, it is defined by the elements that sets you apart from your competitors. To differentiate yourself from the rest, every little detail counts.

Here are five quick and easy steps to get from “brand new” to “branded.”

1. Get your own Domain Name

You need a quick and memorable way for people to find you. There are many platforms that offer free domain names when you sign an account with them, but that would usually mean a long or impersonal URL. This might work for getting up and running quickly, but you’ll definitely want to switch to your own private domain name as soon as possible so as to make it accessible for consumers. Try keeping your domain name short and sweet as consumers are most likely to remember a simple one, as opposed to a complicated URL.

2. Setup a Business Email Account

To maintain professionalism and consistent branding, scrape using your personal Yahoo! or Gmail address. Send and receive emails from your customers through a business email address using your domain name or a reliable email provider. Email addresses are a lot like domain names. Many online services provide add-on complimentary email service, but you’ll likely want to set up with a dedicated email provider to get the best possible features and reliability.

3. Print your Business Card professionally

Business cards are an excellent tool for word-of-mouth marketing and has morphed into an essential in the corporate world. As your business develops, find yourself a printing company (like us) to design and print your business cards. Your brand image would be alleviated as opposed to printing them by yourself with self ink cartridges at home.

4. Website

In today’s world, more consumers are going online and seek products and services through the internet. Your business would gain instant credibility upon having a website, as consumers would then have greater confidence through the information shown. Because of it’s 24 hour accessibility, potential customers can browse your website any time of the day – which leads to targeting a wider market.

5. Stop trying to be a Web Designer

Of course, if you actually are a web designer you can skip this one. Otherwise, take note. Web design and graphic design are rather technical fields with a lot of study about how design and functionality intersect to create a great user experience. Getting a professional, usable and beautiful website without any coding has never been easier! Most online services offer you a selection of pre-designed templates to help make your site look professional and attractive as well as easy to use too.

Credit: Text by https://www.bigcommerce.com/blog/make-your-business-look-more-professional/


Passion, Perservance, Persistent (PPP)

Felicia Tan
August 5th, 2016

How did you get into your current job? Because of the certificate or degree that you graduated in, or because someone refers you the job? Is it the job that you wanted, the dream job you wish to have? I always imagine myself to be in this industry but I can’t really tell why. Until lately, I found the name card box that I kept many years back, it contained the name card that I used to have way back in my secondary school days till the early days when I first started work.

I realise that back in those days, this is really what I like, what light me up. So despite after being in the industry since 2000. I haven’t regret it since and though there is ups and downs, it still continue to bright me up when a happy client thanks and appreciate us for what we do. So are you doing what you like on a daily basis? The things that light you up? Something for a thought on a friday…

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Stay Positive

DW Blog
August 5th, 2016

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In our world, we are always bogged down with never ending problems and we may be discouraged when days doesn’t seemed to look good, but we encourage you to find something good in everyday and you’d lead a more fulfilled and contented life! Don’t let the problems change your life, let your life change with the problems faced.