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Archive for May, 2016

Stay Fearless!

DW Blog
May 23rd, 2016

With impending pressure to succeed, it is impossible not to feat failure. There is nothing wrong with being wrong, except being frightened of it. We fail so that we learn as our lives reaches a new limit when we make mistakes. Through challenges, we emerge stronger and wiser.

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Corporate Logos That Contain Subliminal Messaging

DW Blog
May 18th, 2016

Some of you may be unaware that a brand’s logo speaks to its viewers on many levels.

The presentation of the logo is essential as it creates an identity for the brand. A main concern that brands have would be the running of risk of logos being glanced over without conveying it’s brand’s message. This could occur if a logo is too complex or appears to be unrelated to its brand.

With that said, modern logos are now swayed towards bold, simplistic and futuristic designs. A closer look of some logos may reveal subtle marketing tactics.

1. FedEx — Can you find the hidden arrow within its negative space? This award winning logo portrays thoughts of forward, speedy and precise motion. As FedEx is a courier company, forwardness is crucial in their field and the arrow  brings across this notion.

fedex--the-fedex-logo-hides-an-arrow-in-its-negative-space-even-a-glance-subliminally-inspires-thoughts-of-efficiency-and-forward-motion

2. LG — Some think the LG logo is a Pac-Man reference (requires a bit of imagination). The smiling, winking face is more apparent (but only slightly). What do you think?

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3. Tostitos — It’s design identifies feeling of togetherness while sharing chips and salsa, bringing groups of people closer through the pleasure of food.

tositos4. Amazon — A rather interesting and meaningful logo, with the arrow pointing from a to z – refers to being able to find anything on its website. With different vendors selling a myriad of items, consumers can shop with a wide variety through their website. We believe that they wanted to enforce customer satisfaction, hence the smile across (with a dimple).

amazon--the-cleverness-of-this-logo-is-twofold-the-arrow-points-from-a-to-z-referring-to-all-that-is-available-on-amazoncom-and-it-doubles-as-a-satisfied-smile-with-dimple

5. NBC — Spot the peacock subtly featured in their vibrant logo. In 1956, the colourful feathers was birthed because they had just introduced new-colour broadcast. This officially became NBC’s logo in  1979.

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6. Baskin Robbins — Introduced in 2005,  they have cleverly made use of the company’s initials to advertise its 31 flavours of ice cream. With the use of bright colours, it conveys the fun and energy of the brand.

baskin-robbins--this-logo-introduced-in-2005-cleverly-uses-the-companys-initials-to-advertise-its-number-of-ice-cream-flavors-31

7. Vaio — This cool logo for Sony’s computers represents the brand’s integration of analog and digital technology. The ‘VA’ is designed as an analog waveform, the ‘IO’ is binary code.

vaio--this-cool-logo-for-sonys-computers-represents-the-brands-integration-of-analog-and-digital-technology-the-va-is-designed-as-an-analog-waveform-the-io-is-binary-code

8. Tour de France — The logo is slightly more abstract than the other examples, where you will be able to spot a well-integrated biker.

tour-de-france--slightly-more-abstract-than-the-other-examples-the-tour-de-france-logo-contains-a-well-integrated-biker

9. Coca-Cola — The soda brand’s campaign in Denmark points out something you may have missed; the Danish flag (with a bulge) embedded in the white script.

coca-cola--the-soda-brands-latest-campaign-in-denmark-points-out-something-you-may-have-missed-the-danish-flag-with-a-bulge-embedded-in-the-white-script_png

10. Toblerone – Started in a city famously associated with bears; Bern Switzerland, there’s a dancing bear in the midst of the mountain print.

toblerone--see-the-dancing-bear-in-the-mountain-the-design-is-a-tribute-to-the-swiss-town-where-the-chocolate-was-developed

Credit: Text and Pictures from https://sg.finance.yahoo.com/news/corporate-logos-that-contain-subliminal-messaging-152827219.html


Success > Fear

DW Blog
May 16th, 2016

Sometimes we let fear cripples us and stop us from doing what we desire. If we’d let go of our fears, success naturally comes.

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Mouse & Bear Solutions Website

DW Blog
May 11th, 2016

We are very happy to work with our new client to create Mouse & Bear Solutions website. Websites are built to sell things, promote people or businesses, provide information, connect people, and store content. Design Workz tends to ensure the look and feel enhances the overall presentation and prestige of the company.

Mouse & Bear Solutions is a young and vibrant company founded by highly experienced professionals from the IT and Supply Chain industry. They are professionals in international trades and a specialist in supply chain logistic . They primarily do permits and licensing, pre-shipment compliance checks, international freight forwarding and storage solutions.

It is Design Workz’s pleasure to be able to work with Mouse & Bear Solutions and we wish them a great success.

Mouse & Bear

http://www.mouseandbear.co.uk/