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Archive for July, 2015

What Is Parallax Web Design?

DW Blog
July 30th, 2015

Parallax

Parallax is a difference in the apparent position of an object viewed along different lines of sight. The term derives from the Greek word parallaxis, meaning alteration. In web design, the parallax effect is a relatively new trend. The effect itself has been around for a while, but lately is becoming more used and talked about. The Parallax effect or parallax scrolling in web design is the technique that features layered images that move around the website in different speeds/perspectives creating a nice and interesting 3D illusion. This effect certainly makes scrolling around websites an interesting experience. Some advantages of having a parallax website are:

• First of all, parallax scrolling can liven up a site which doesn’t contain a lot of information. Floating images will significantly freshen up and enrich the appearance of a flat page making it vivid and catchy.

• Another important feature is that interactive design leads to great public engagement compared to ordinary websites. It’s always better if it looks cool, right?

• With parallax technique a company can create a clean and inviting information route and lead visitors through it with beauty and style.

• An appealing design shows results of longer visitor time on the website. Thus, the overall website traffic also increases.

• The parallax effect is applicable not only for two-dimensional effect creation. It can be also used for adding different effects to the page such as icon moving, icon enlargement and minimization based on scrolling.

Some of the most engaging sites on the web today are doing it up with parallax. Whether you just want a style upgrade or to improve back-end SEO, parallax is a contender for putting you at the forefront of your market.


Words to avoid in Business Communication

DW Blog
July 22nd, 2015

Words

Words are powerful things. We all recognise that the words we use can impact how others see us. When speaking with prospects, clients, and colleagues, your choice of words and phrases shapes their perception of you; it tells them if you can get the job done effectively and responsibly. We usually focus on the things we should say in our proposals. But sometimes it’s helpful to see what we should not say.

COST – Better word: Investment

Your services aren’t just costs for cost’s sake. They’re investments with the goal of increasing your clients’ revenue. Investments merge value and expense by allowing the client to weigh input and outcome as one concept rather than two. So instead of cost we can use the word investment.

FIX – Better word: Improve

Improve is a positive word. Improve means your client did their best, and you’re the professional that’s going to bring their whole business up a notch. Even if you’re going to totally replace what they did, you’re still improving upon what existed before.

CUSTOMER – Better word: Client

Customers are generally people who come to you mainly to buy products or services you supply. Clients buy your advice and solutions personalised to their particular needs. So use the right one at the right time.

QUOTE – Better word: Proposal

A quote is the simplest way you will provide a sample price for a project. A proposal provides a look into the full extent of the project, and what will be needed to complete it. It will also provide a price, at times breaking it down to show where the time will be going into each step. So better word instead of quote will be proposal.

PEOPLE – Better word: Readers, visitors, audience, customers, etc.

The client isn’t looking to get more “people.” They want more readers, visitors, customers, clients, leads, and/or buyers. So better to use the above word instead of people.

PROOF – Better word: Concept

When you “send over concepts”, you are telling your client that these are the creative ideas you have turned into potential solutions, and that you’d like to work with them to find the best one and polish it until it’s the perfect fit for their business.

Some of these ideas may seem rather simple. The good news is, they are! It is really just a matter of understanding that the subtlest changes in your choice of words can produce the biggest wins.


Role of a Brand Manager

DW Blog
July 14th, 2015

Brand Manager

Identity is important for any product in today’s competitive marketplace. Brand Managers (BM) are the people who creates a lasting impression among consumers and improves product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service. They work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed.

Brand managers are often responsible for overseeing the entire creative process for a single product, or group of products and services. They may work in house (within an organisation’s marketing department), or for a brand, advertising or marketing consultancy, supporting different clients during projects.

In either case, typical tasks are likely to include:

• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

• Looking at the pricing of products and analysing the potential profitability

• Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery

• Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers

• Checking marketing copy

• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines

• Monitoring product distribution and consumer reactions through focus groups and market research

• Co-ordinating the launch programme to external customers as well as employees.

Placing so much responsibility with a brand manager is a huge thing. What skills should a marketer in such a role possess? They should ideally have these relevant competencies:

• Have an instinctive feeling about future product concepts

• Have good analytical skills

• Be a good listener, able to respond to results and consumer research

• Be an excellent communicator, both verbally and in writing

• Be enthusiastic about their product area.

Brand management is vital for the success of any organisation. It plays into every aspect of a brand’s products, communications and marketing. The brand manager is the gatekeeper of the brand’s reputation, the brand’s voice to customers and the media, and the architect of a brand’s image. The company must make sure that their brand manager, and anyone who strongly influences their corporate brand, embodies the above characteristics.


3 Reasons to Invest in Responsive Web Design

DW Blog
July 7th, 2015

Responsive Web Design

A responsive website in its simplest terms is a site that will automatically reformat itself to the device it is being viewed on. These devices include mobiles, tablets, games consoles, TVs and desktop computers. This adaptability is so important because you can never be 100% sure which devices or screen sizes users will use to browse your website. We all know that mobile users grow by the day, making it extremely important that your business is easily found and viewable on mobile devices. Even with all of the data we have on mobile growth there are still businesses that have websites that are not mobile friendly. This gives visitors a horrible user experience and results in lost revenue for the business.

1. Search Engine Optimisation (SEO)
Google, being the search engine giant, pretty much dictates what needs to be done for search engine optimization. In its numerous suggestions on how to gain high rankings, one of the important ones is the use of responsive website design. Google has clearly indicated that it prefers responsive designs to the mobile templates. The use of a single URL with the responsive design makes it easy for the search engine robots to crawl and index the website. This also helps greatly in reducing the on-page search engine optimization errors.

2. Reduced Bounce Rate due to Better User Experience
A responsive designed website offer users various features when accessed on a mobile device; the website either adapts to the screen automatically or tries to reload to the mobile version. The latter option is slow and usually results in the page errors. This makes the user turn back to the search engine results page for the alternative websites. This increases the bounce rate and indicates to the search engines the ability of the website to generate interest. However, if the website has built-in responsive web design, then, the page opens almost instantly, fitting to the screen size, as it does on the desktop. This makes the user stay on the webpage and browse around easily, thereby reducing the bounce rate.

3. It Costs Less To Maintain
A responsive website will save an organization time and money during both development and maintenance. Once a responsive website has been developed its functionality ensures that it will react appropriately to any internet enabled device – future mobile and tablet releases included. Responsive websites allow organizations to stay ahead of hardware manufacturers and will keep websites relevant throughout the next stages of device and software development

For these reasons, responsive web design is the best option for your mobile SEO strategy.