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Archive for November, 2014

Responsive Website

DW Blog
November 28th, 2014

JCST Brochure

Responsive Web Design (RWD) simplify the layout and adapt to various screen sizes. It is targeted at smartphone users with various sizes of their handheld devices. Retailers are joining the trend providing shoppers a mobile friendly viewing across many devices be it iOS or Android. The main objectives is to let viewers easy to see and navigate with their own devices. What retailers would like to hear most is the lower cost of maintenance. One website for all devices and there is no need to re-direct. The development of RWD can be done by most web programmers with better CSS coding skills.

However, in order to get to that stage need major re-design of existing website and large amount of data exchange that will slow down performance. User may find it easier to browse through and doesn’t know the technology behind. So do retailers. The benefit of RWD may seems invisible as compared to the investment needed.


JCST Technology A4 Brochure

DW Blog
November 19th, 2014

JCST Brochure

JCST Technology invited us to design a brochure for their brand – Yashica which include flashes, tripods, filters, cleaning accessories and many more.

As with all professional equipments, black colour cover is preferred. Products are arrange in a zig-zag pattern, inline and multiple angles to increase product features, easy comparison and information. Large graphics and essential product information prevent readers from being overwhelmed and confused. It is easy to read both for retailers and consumers.

It is our pleasure to work with JCST Technology.


TC Electronics Solution Website

DW Blog
November 12th, 2014

Design Workz is proud to announce that TC Group Limited, a leading broadcast and telecommunication systems solutions and services provider in Vietnam, re-launch its new website with WordPress (WP), a Content Management System (CMS). This gives TC Electronics an advantage to increase in products and services exposure. Customers can communicate directly with a contact form to link up.

Having a professional team working on the website ensure the look and feel enhances the overall presentation and prestige of the company. Now that the website is setup under CMS, it is much easier to add content to the website. Potential customers will be encouraged to browse through the website and make enquiries.

It is our pleasure to work with TC Electronics Solution.

TC Electronics Solution

http://tcelectronics.com.sg/


Marketing vs Advertising

DW Blog
November 6th, 2014

Marketing vs Advertising

Advertising and Marketing appear to be similar but not the same. It is confusing. As a start, all aspects of Advertising is a small part of Marketing.
Advertising is the connectivity between the product and consumer or general public. It can be print, radio, television or online advertising.

Marketing involves planning of business activities bringing together the product owner and customers. It has a wider scope which covers Advertising, Pricing Strategy, Distribution Channel, Public Relation etc. Advertising being a small part of the Marketing, incurred the largest expenses. Barron’s Dictionary of Marketing describes it as a “paid form of a nonpersonal message communicated through various media. [It] is persuasive and informational and is designed to influence the purchasing behaviour and/or thought patterns of the audience.”

As advertising cost increases, company have to maximise their advertising dollars and the choice of media mix used to target and isolate potential customers and at the same time expose the products and services in the market. Since potential customers are bombarded with thousands of advertisements, being able to stand out from the crowd definitely have a competitive edge. By choosing to work with advertising professionals, there is a better chance of getting it right.