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Archive for May, 2011

File Types – JPG / GIF / TIFF / EPS

DW Blog
May 23rd, 2011

Many of us would consider ourselves tech-savvy; we have the internet at our disposal and we know the functions of Microsoft Word and Excel like the back of our hand. We know how to add on animations to our presentations so that it appears more interactive, and pictures and graphics to help enhance the reader’s understanding. Given the different file types available for use, it is easy to confuse them and end up using what is available, and not what best suits your needs.

Design Workz would like to delve a little deeper into the various file types available, so that one and all will no longer mix them up.

Firstly, we have JPG files. JPG files are also more commonly known as JPEG files, short for Joint Photographic Experts Group. As evidenced from its name, this file type is most suitable for digital photos and graphics, as it can support up to 16.7 million colours. This file type is used widely across many web-based applications due to its high downloading speed. When JPG files are compressed, the image quality is also lost as file size decreased.

Next, there are GIF files. GIF stands for Graphic Interchange Format. It is also the most common file type for graphics used on websites, as GIFs can contain up to 256 colours, and are best for images that are made up of simple shapes, or if animation is required. Another benefit of this type of file is that it supports transparency, which is ideal for graphic designer’s usage.

TIFF files refer to Tagged Image File Format, ideal for master copy imagery and usually unsuitable for web based applications due to their large size. TIFF files are good for desktop publishing, as it supports up to 16bit per channel. Known for its flexibility and multiple colour depths, this file format is hugely used by scanners and fax machines. Based on a Windows preview, the most supported file type is the TIFF.

EPS files translate to Encapsulated PostScript files, and it can contain any combination of graphics, text or images. Suffice to say, it also one of the most versatile file types. It also supports an unlimited number of colours, and files with this format frequently a preview picture of the content for on screen display. An application which is unable to interpret an EPS file will usually show an empty box on screen, but will still be able to print the file correctly. However, EPS files are slowly becoming obsolete, and are being replaced by PDF file formats.

Design Workz hopes that this brief introduction to file formats will give you an idea of which format would suit your type of work best, and aid you in making the correct choice.

Evergreen Yarn A4 Brochure

DW Blog
May 13th, 2011

Evergreen Yarn Brochure

Evergreen Global has built on many years of experience and is known as a versatile player in its industry.

One such forte they possess is in Yarn Trading and Manufacturing, promising both commitment and quality. Given their calibre, it is no wonder that their trade has well taken off and has transcended beyond regional markets.

Likewise, Design Workz believes that quality is of our utmost concern. You do not need countless advertising material – you just need a really good one.

Following Evergreen’s requirements, Design Workz has come up with a brochure with a positive spin off for them. As like their yarn, we hope that every encounter with Design Workz will be a smooth, seamless and strong one.
Not only can we tailor-make to suit your needs, but together; we can weave a perfect picture.

Below-the-Line Advertising (BTL)

DW Blog
May 4th, 2011

Are you a new business start up needing to find more ways to publicize yourselves? Or a well-established institute whose promotional methods have not been working for you? Regardless of the trade or industry your company is in, it is a definite that marketing and/or advertising techniques will be necessary – sooner, if not later.

Design Workz would like to take this opportunity to share more on three specific advertising techniques available, namely: Below-the-Line Advertising (BTL), Above-the-Line Advertising (ATL), and Through-the-Line Advertising (TTL). We hope that the brief explanations will shed some light, as well as aid in decision making as to which method to use.

BTL refers to advertising methods that are more conventional, but no less effective. Common examples include mailers, flyers, and brochures. This form of advertising has higher likelihood of obtaining a sale as compared to ATL. As BTL advertising has a very specific target group, it is best used when you know that your product or service is relevant to this group of consumers to maximize response rate. BTL is also beneficial if you are working with a fixed budget, as payment for this form of advertising is usually transparent and upfront.

ATL advertising utilizes mass media, targeting the general population and mass markets. Timeslots will be purchased by the advertiser, and air time for said advertisements will be published on television, radio, newspapers, or even at public locations. Unlike BTL advertising, ATL advertising usually does not translate to a direct sale. Instead, it will help establish and increase brand identity. Hence, this form of advertising is particularly useful for larger enterprises, companies trying to distinguish themselves from competitors, or start ups trying to build brand awareness. ATL advertising is more intangible as compared to BTL, and hence also harder to measure.

TTL advertising employs a mix of both BTL and ATL, aiming to integrate both methods to optimize returns from either market. Hence, a company may publish television ads for a new food item, then give out coupons at a physical location to reinforce their advertisement. This is also the most commonly used method.

Design Workz hopes that this brief introduction will be useful to one and all, as well as help provide an insight into the advertising industry. Should you wish to learn more, feel free to get in touch.