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Archive for February, 2011

Active Red DL Brochure

DW Blog
February 21st, 2011

Active Red DL Brochure We recently had the pleasure of working with Active Red, an up and coming one-stop fitness hub. They have an all new wellness studio which promises to offer you solutions for all your health and fitness needs.

On top of caring for your fitness and nutrition needs, Active Red also believes in an all-rounded holistic approach dedicated to high standards of professionalism, reliability and responsibility.

Design Workz came up with an informational brochure showcasing the programs and packages that Active Red carries, providing in-depth details specific to health that will be relevant to one and all. While more information on Active Red is available online as well as at its physical location, a brochure is an compact and convenient method to notify any potential customers of what you can offer.

Active Red stresses that good fitness is vital, and they are able to tailor-make a training process for you that will not only help complete, but enhance the overall experience.

Likewise, Design Workz maintains that the designing process is paramount in good branding, and we promise to come up with a process that works best for you.


Aspire Marine Logo Design

DW Blog
February 16th, 2011

Aspire Marine Logo

A logo is commonly used amongst organizations, commercial enterprises to aid the business.

Logos can be made up of signs, icons, text, and/or icons. It may be a particularly good idea to use both images and the company name in the logo, to re-emphasize and support the graphic. An original design for logo construction is essential for company branding, and is a good representation of the company itself and may help foster good customer recognition.

After careful deliberation and valuable input from our client, Design Workz came up with a specially crafted logo characteristic of them. Strong colours of the logo, as well as the sharp and clean outlook embodies Aspire Marine’s work and values. We certainly hope that our client is as pleased with their logo as we are, and that it will aid them well in all future ventures.


Matt / Gloss Lamination

DW Blog
February 11th, 2011

Lamination refers to the process of coating the printed sheet with a extremely thin layer of plastic film, giving it a additional dimension. In general, lamination offers enhanced imaging and enhanced protection for your documents, preventing tearing and creasing. Lamination also seals in the print completely; hence areas of large solid ink are less liable to cause marking (set-off).

Matt Lamination gives off a subtle, tactile effect, but offers less protection when compared to Gloss Lamination, rendering it more susceptible to fingerprints and scratches from fingernails. Hence, Matt Lamination is primarily used for brochures, leaflets, and postcards, amongst many others.

Gloss Lamination adds a high gloss sheen to the print, providing a distinctively more luxurious touch and feel, and is the option to choose if the print in question is constantly exposed to wear and tear. That said, Gloss Lamination is generally used for menus, brochure covers, magazine covers and even folders.

Regardless of B2B or B2C, lamination of your printed documents is highly advantageous. The choice of matt or gloss however, lies in who is your target audience. B2B generally prefers Matt Lamination for its palpable outlook, and B2C will opt for Gloss Lamination for its hardy yet intricate exterior. Should you need further clarification regarding which option to choose, Design Workz will be pleased to acquiesce.