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Archive for January, 2011

Lunar New Year Closure 2011

Felicia Tan
January 31st, 2011

Dear Clients and Business Associates,

Please be informed that our office will be closed from 2nd February 2011 (Wed) to 6th February 2011 (Sun). Business will resume on 7th February 2011, Monday.

We would like to take this opportunity to wish everyone
a healthy and prosperous year ahead!

Happy Lunar New Year!


B2B / B2C

DW Blog
January 27th, 2011

B2B refers to Business-to-Business, or also known as the transactions between businesses - from a manufacturer to a wholesaler, or between a wholesaler and a retailer. When marketing is done for B2B, focus is primarily on understanding what would attract organizational buyers to purchase, and how they operate. The B2B market is thirsty for information, and effective marketing material would be those that convey messages on why and how the product or service saves time, money, and/or resources.

B2C refers to Business-to-Consumer, describing businesses or activities serving end consumers with products and/or services. When marketing for the consumer, there needs to be a focus on the benefits of the product or service. Consumers generally prefer succinct, to-the-point messages instead of lengthy but logical tactics. They also prefer convenient, aesthetically pleasing and easy to use methods.

The volume of B2B transactions is usually much higher than the number of B2C transactions due to the various processes necessary before the final product is achieved. There has also been claims that B2B transactions are based more on logic, while B2C transactions are centred around emotion.

Let Design Workz help you better understand both markets, and choose the most effective advertising style!


Communication is Key to a Good Marketing Campaign

Felicia Tan
January 17th, 2011

Given the hustle and bustle of everyday life, most of us forge ahead trying to complete as many tasks as we are assigned to do; all within a stipulated time frame. How many of us have – and can afford to; slow down and listen, instead of hear what the other party is saying? In our fast paced society, too many of us take communication for granted, not realizing how essential it is to everyday life.

Design Workz stresses that communication is crucial – it can in fact make or break a marketing campaign.

So what exactly is communication? Broadly defined, communication can be the mutual exchange of thoughts, messages, beliefs, ideas, speech, or even behaviour. Most importantly, good communication only takes place when the other partly effectively comprehends what is trying to be communicated, also bearing in mind that communication can take place through various techniques and methods. It is indeed unfortunate that some people rush through life to the extent that their eyes might be fixed on you but their minds are a-wandering, they may nod along to your ideas yet not fully comprehend, hear; but not listen.

Design Workz emphasizes on communication as we believe that two-way communication is not only necessary in the exchange of feedback and opinions, it is vital in businesses and even everyday life.

Design Workz promises to listen, comprehend and understand the needs of our customers to bring about a smooth and pleasant working relationship.