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Archive for February, 2009

Start Marketing NOW!

Felicia Tan
February 12th, 2009

Now is the opportune time for you to work on intensive marketing. Why did I say that? Today, we are facing an economic downturn, every company is cutting costs or retrenching staff. When your existing clients are also cutting costs and buying lesser from you, what have you got left? Answer: You will have lesser sales and a lower profit margin.

Procrastinate no more and begin your marketing strategies now as there is no point blaming the economy, your destiny and whatever comes to mind. Discuss with your team and work out new strategies to retain existing clients and also attract potential ones. Look through your marketing materials again; get prepared, get trained such that you are ready when the opportunity comes knocking on your door.

Think about it, when all your competitors are cutting cost in terms of marketing and whatnots, it is in fact, the best time for you to enter the playing field (e.g. through more attractive marketing strategies) for you are bound to shine amongst the other competitors and emerge as the victorious one!