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Archive for January, 2009

Lunar New Year Closure 2009

Felicia Tan
January 22nd, 2009

Dear Clients and Business Associates,

Please be informed that our office will be closed from 24th January 2009 (Sat) to 29th January 2009 (Thu) and business will resume again on 30th January 2009 (Fri).

We would also like to take this opportunity to wish you and your staff a smooth-sailing and prosperous year ahead in the Year of the Ox!

Happy Lunar New Year!

CNY Closure

Graphic Design

Felicia Tan
January 6th, 2009

What is Graphic Design?

According to Dictionary.com, ‘graphic design’ is defined as “the art or profession of visual communication that combines images, words, and ideas to convey information to an audience.”

As stated above, a graphic designer does the layout to relay the intended message across to the audience but also ensuring that it is aesthetically-appealing at the same time. Sounds easy? Think again.

Firstly, more often than not, clients would approach you without proper text or even dull content. Images that they provide may also be in poor quality or in the size of a stamp expecting it to be blown up to A5 or even A4 size. Sounds ridiculous? Well, that’s life. Graphic designers like us are often perceived as like having ‘magic hands’ and thus would be able to churn out wonderful Final Artworks (FA) with those limited resources; without any traces of its humble background. In fact, a successfully well-executed artwork will indeed be able to overcome all these problems, but that is not easy to achieve every time! However, clients are taking those ‘lucky moments’ for granted and are expecting the designers to present marvellous work each and every time, irregardless of what resources they are provided with.

Secondly, by looking at another definition of ‘graphic design’ (as a noun), it refers to a form of visual communication media made possible through the skilful execution of combinating text and images. Doing which requires a professional and experienced graphic designer who is by no means dispensable nor replaceable by any other designers; for every design concept and its originator (the designer) is unique! ;p