Design Workz

Spot UV – How It Works

DW Blog
October 19th, 2018

AOL Spot UV

These days it is all about aesthetic appeal and catching people’s attention from the get go. When it comes to printing, you have to ensure your material stands out among the crowd and impresses the target audience instantly or they will lose interest. Among the custom printing options available, spot UV printing is one of the most brilliant effects you can add to your project.

 

What is Spot UV?SpotUVCoatingExample

This is presently one of the most popular printing techniques thanks to its eye catching appearance and versatile applications. It is actually a clear and shiny coating applied on specific areas of artwork to create a distinctive contrast. It imparts a smooth feel, which is why many brochure covers and business make ample use of it.

The concept is simple – Ultra Violet (UV) light is used to instantly cure the glossy varnish you see shining in spot UV printing. These coatings are extremely environment-friendly since they are free of solvents and don’t emit volatile organic compounds when cured. This UV varnish dries up super quick too. While all UV coatings protect the paper they cover, spot UV is mainly used for its decorative effect as light catches the partially coated portion of the paper on a piece.

spot uv

How does it work?

Even though the method can be used on the entirety of a business card, it is the “spot” aspect that makes it unique. It involves the selection of a particular element of the design to give a great contrast with the rest of the design –

If you think of premium printing techniques, Spot UV is certainly among the top names on that list. It is an excellent way to promote your business to prospective clients who are attracted to the amazing brochure you present, or impressed with the quality of your business card. Take your printing to another level of beauty and creativity! this makes a long-lasting impact. Spot colors are used for identifying the specific area. Sheets are fed through machines with rollers that flood the sheet with UV coating. The sheet is then treated with Infra Red and UV lamps so it dries up. For the spot process, the UV varnish will be spread across a die-cut template, most often a very thin film which is placed over the sheet in order to ensure that only the required elements of the design are coated to create the desired contrasting effect.


What is the difference between RGB and CMYK?

DW Blog
September 27th, 2018

Color plays an important role in everyday life. It can affect your mood, your impression of a brand, and even influence your buying choices. Getting the color right in your designs is crucial if you want

There are two major color systems in the digital and print design industries: the RGB color system and the CMYK color system

RGB-vs-CMYK (1)

 

In short:
RGB = Red, Green and Blue. Use for digital designs.
CMYK = Cyan, Magenta, Yellow, and Key. Use for anything printed.

 

 

Did you realised that the photos you took from your photo after develop it out the colours and result is not what you looking at? Here is another example to show you the difference.

RGB-vs-CMYK (2)

If you take your work to a dedicated graphics printer for things like postcards, brochures, etc., they may ask for the image in CMYK. This is because it is the format that they have always worked with. CMYK, also known as four-color printing, dates back to the days of color printing and processing before digital technology was even imagined.

After having some basic knowledge from the above short explanation, Next time round if you send the file to your printer, work with them and do a test print (a proof) to make sure that the color is what you expect. Again, they want the customer to be happy and will be glad to walk you through the process.


What Is Web Design: An Introduction to the Basics

DW Blog
August 16th, 2018

Currently, our day to day lifestyles are surrounded by Technology.
Therefore, majority business will definitely need to use IT gadgets to support all necessary tasks.
As a business entrepreneur, you are hoping to shout out to everyone that what type of business or trades you are providing.
Trying to use the shortest time and speed up the business and make it a successful one.
Here, we will like to advice and suggest you to look into hosting a Website for your business.

Why do we need a website?

A website is vital to any modern business. Even if you sell locally or by word of mouth, your customers are looking for you on the web – if only to check your profile or contact details.
Besides, having a website allow you to reach out your potential customers to accomplish many different marketing strategies to help your business grow and accelerate in a faster way.

webdesign (2)

Is Common to Think That …

Is it troublesome to host a website?
How much will it cost to have website?
How can it help my business?
It is difficult to maintain the website as I do not have any IT team in the company?

 

 

Definitely, more questions and concerns start to fall in…
Below this link we will like to share with you more – What is a Web Design?
Click to see more…


Web Summit – Year 2018

DW Blog
July 24th, 2018

The Largest Tech Conference in the World this November will be held in Altice Arena, Lisbon.

“Is a Event that bring the best technology conference on the planet”. Web Summit brings Fortune 500 companies, groundbreaking startups and world-class speakers to Lisbon.

2018 summit EveryoneBerlin

To find out more about the 2018 Web Summit, you may like to visit : https://websummit.com/


Lunar New Year Closure 2018

DW Blog
February 14th, 2018

Dear Clients and Business Associates,

Please be informed that our office will be closed from 15th February 2018 (Thur) to 19th February 2018 (Mon) and business will resume again on 20th February 2018 (Tues).

We would also like to take this opportunity to wish you and your staff a smooth-sailing and prosperous year ahead in the Year of the Dog!

CNY 2018 - 1


Follow Up Successfully in 5 Email Scripts

DW Blog
November 14th, 2016

20151106202130-email-google-gmail-laptop-computer-office

 

When sending an initial client intake questionnaire, proposal, contract, initial designs, or anything where you’ve asked a client to take action, you need to follow up if you don’t hear back from them. Instead of throwing in the towel and giving up immediately, read on and find out what email templates to use while following up. An extra email doesn’t hurt.

Why they don’t respond

The reason they don’t respond to you is that they have other stuff going on. It’s as simple as that. There are different reasons why you don’t receive a response – mostly because they are running a business, have bills to pay, employees to manage and meetings to attend.

What to do when they don’t respond

Let’s say a prospect has contacted you. They’ve answered your initial questions about their project, and you’ve put together a proposal and sent it to them. You get silence. No response. What do you do? It’s certainly not the time to do nothing. You need to follow up!

Step 1. Send proposal

Subject: Project Proposal

Hi [PROSPECT],

Kindly refer to the attached proposal. Please look it over and let me know your thoughts.

If one of the packages looks good, and you wish to move forward, the next step is to let me know which package you would like to proceed with. I’ll then get a contract together for you to review, and we’ll proceed from there.

Feel free to ask me any questions.

I look forward to hearing back from you.

[YOUR NAME]

Step 2. First follow-up

If you haven’t heard back three business days after you’ve sent the proposal,  send a follow up email #1:

————————————————————————————————————————————–

Subject: Project Proposal

Hi [PROSPECT],

I wanted to follow up on the proposal I sent over on [INSERT DATE SENT].

I’d like to set up a call to discuss any questions you might have.

I’m available to talk between [INSERT MULTIPLE TIME OPTIONS], or between [INSERT SECOND OPTION (date, time and time zone)]

If these times don’t work, let me know and I’ll work around your schedule.

Please let me know if you are still interested, and if so, which day works for you.

Thanks again for the opportunity,

[YOUR NAME]

————————————————————————————————————————————–

Pro Tip: Always send an email with a call to action. This keeps the process moving along. In this email, we assume they have questions, and we’d like to address those questions by setting up a call with them.
 

Step 3. The reminder

If you hear nothing, try following up three or four days later with follow up email #2:

————————————————————————————————————————————–

Hi [NAME],

Just floating this to the top of your inbox in case you missed it.

Thanks,

[YOUR NAME]

This email gives them a friendly nudge to respond. It’s really short and non confrontational and is just a gentle reminder.

————————————————————————————————————————————–

Often, you can expect some sort of response after step 3. If you don’t hear from them, now is when you assume the project is not going to happen.

 

By now the expiration date on the proposal has passed, and they haven’t been responsive. However, make a point to go all the way to the end of the follow up sequence.

Step 4. Final attempt

Wait for a full week after the third email and then send follow up email #3 in the same email thread:

————————————————————————————————————————————–

Hi [NAME],

Is this project still a priority for you? I’ve been keeping space open in my schedule for this project, but if you’ve decided to go in another direction that’s no problem. Just let me know.

[YOUR NAME]

————————————————————————————————————————————–

This email has a very direct tone and may get a quick response out of them that gives some reason for not responding earlier. Something like, “I was travelling,” or “Sorry, I was very busy.”

Step 5. Close the loop

If you don’t hear back after another week, you close the loop and get it out of my mind by sending follow up email #4 letting them know that you’ve moved on and will no longer be emailing them about this project:

————————————————————————————————————————————–

Hi [NAME],

Since I have not heard back from you, I have to assume your priorities have changed.

Let me know if I can be of any help in the future.

[YOUR NAME]

————————————————————————————————————————————–

Sending this email allows you to move on from any ideas or plans you might have had for this potential project. It’s tough when a project comes along that looks promising because inevitably, as a designer, you start to create a vision for the project.

Closing the loop on the project allows you to put that vision to rest so that you can move on and stop wasting time thinking about it.

In general, don’t give up on your first attempt. Try using these email templates and we hope this would help you secure more business opportunities.


Sales Fundamental – AIDA

DW Blog
October 31st, 2016

I chanced upon this old video which was showcased at one of the seminars I’ve attended. Basically the show – Glengary, depicts two days in the lives of four real estate salesmen and how they become desperate when the corporate office sends a trainer to “motivate” them by announcing that, in one week, all except the top two salesmen will be fired.

So, the trainer shared about the fundamental values of sales in this video.

A B C

A: Always
B: Be
C: Closing

As a sales person, you are tasked with one mission – to be closing sales all the time.

A I D A

A: Attention
I: Interest
D: Decision
A: Action

This explains the cornerstone of a sale process. The first step is to get the Attention of your potential customer and piqued their Interest with a convincing sales pitch. Thereafter, reaffirm your potential customer’s Decision by reassuring them that buying from you is the best choice of Action. Take your final step by requesting for payment details in a subtle way.

Always go back to your fundamental when in doubt.


Power & Motion Website

DW Blog
September 15th, 2016

Having done 2 brochures for Power & Motion, we were honoured when they chose to engage us again for their website. We believe that with a desire to continuously strive for better, we have met Power & Motion’s expectation of their clean and minimalistic design website.

Power & Motion has emerged to be a major supplier of hydraulic components and a hydraulic engineering and design company with the capability to provide customised hydraulic solutions to their customers.

It was easy for them to relay their desired design for us as we already had a clear understanding of what they had in mind from our previous experiences with them. When formulating the design, we worked on keeping a consistent look and ensured it was user friendly – thereby retaining impressions when potential clients visits their website.

Mouse & Bear

http://www.pmcont.com/


10 Tips to Get Better at Small Talk / Network

DW Blog
September 8th, 2016

small-talk

You’re invited!

To the company party, or maybe a friend’s wedding, or a community group outing—whatever it is, it’s on your calendar. All great chances to meet new people, right?

But, it may bring more anxiety than excitement for some as such events may require engaging in small talks. Some may fear having to start such conversations where you have to meet unfamiliar faces and are not comfortable with starting small talks.

Small talk are frequently associated with meaningless and trivial conversations. However, it doesn’t have to be that way.

Studies have shown that those who have engaged in meaningful conversation are happier and more fulfilled, and small talks can open such doors. However, real conversations may be harder with people we are unfamiliar with, so here are some tips to ease the stress of small talk and create a quality conversation.

1. Get your mind right.

If you spend the week anticipating and worrying because you know you will feel uncomfortable, you’ve set yourself up for failure. Remember why you are going—to celebrate a friend on his or her special day, to meet others who share your interest or connect with your co-workers.

2. Take responsibility for meeting others.

Don’t wait for others to approach you. Say hello first. When you expect others to make the first move, you’ll be disappointed. And the more you do it, the more comfortable you’ll be.

3. Have your “go-to” questions ready.

Starting a conversation with a new person can be hard. Try, “How do you know _____?” “What is keeping you busy these days?” or “What brought you to this area?” It doesn’t have to be complicated, just something to get you started if you you’re new acquaintances.

4. Be interested. Listen more than you talk.

Asking questions is the secret ingredient to interesting conversations. Stay away from yes/no questions. You can naturally start with easy questions that feel natural, but listen for an interesting comment to explore and build upon.

As an example for how your questions might flow:

- How do you know Felicia?

- I didn’t realise you were a graphic designer. What kind of design do you do?

- Why did you decide to get into graphic design?

Within a few questions, you can move to more substance and a real conversation.

5. Be yourself!

No one likes the fake networker. In the interest of being more outgoing, don’t be someone you aren’t. Putting out effort doesn’t mean being fake.

6. Compliment and shift.

Find something that you can genuinely compliment the other person on and then shift to a question so it isn’t awkward. Everyone loves a nice compliment.

7. Don’t be the sidekick.

Rather than being the shadow of the one person you already know, branch out. Meet others on your own.

8. Plan a graceful exit.

Every conversation runs its course, but a natural end is hard. Just say, “It’s been great to meet you, and I hope you have the best vacation next week.” Excuse yourself to do something else and move on.

9. Don’t expect too much.

Not every get-together will result in new friends. That’s OK. You still accomplished your goal of going when it was easier not to—you were there supporting a friend or a co-worker. And that is enough.

10. Get in the habit.

Don’t constrain this habit to social events. Say hello to the person next to you on the plane before you grab your headphones. Talk to your waiter. Ask your Uber driver about his day. The habit of saying hello and listening is a muscle you can develop by working on it every day.

Try some small talk. You might be surprised where it takes you.

Credits: http://www.success.com/blog/15-tips-to-get-better-at-small-talk


The 10 Best Advertising Taglines

DW Blog
August 17th, 2016

Think about the brands you are familiar or love. They are probably not just a brand name you’re recalling, but a tagline too. Almost every brand has their own form of tagline. Some are timeless while others gets replaced as years pass.

So…What Exactly Is a Tagline?

Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further, others are simply a fun play on words. The generally accepted description of a tagline is:

A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.

Here are some of the taglines we’ve selected.

1. JUST DO IT – Nike, 1988

nike

 

2. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973

Carlsberg-logo-vector

3. THE ULTIMATE DRIVING MACHINE – BMW, 1975

BMW_logo_big_transparent_png

4. MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991

l-oreal-logo-vector-image
5. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957

294893

6. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s

MM’s-Logo

7. IT’S NOT TV, IT’S HBO – HBO, 1997

My_HBO

8. THINK DIFFERENT – Apple, 1990s

Apple_logo_black.svg

9. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997

Mastercard_Logo_05

10. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002

 

Text credit: http://advertising.about.com/od/referencedesk/fl/The-50-Best-Advertising-Taglines-Ever.htm?utm_content=7207794&utm_medium=email&utm_source=cn_nl&utm_campaign=moneysl&utm_term=