August 17th, 2016
Think about the brands you are familiar or love. They are probably not just a brand name you’re recalling, but a tagline too. Almost every brand has their own form of tagline. Some are timeless while others gets replaced as years pass.
So…What Exactly Is a Tagline?
Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further, others are simply a fun play on words. The generally accepted description of a tagline is:
A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.
Here are some of the taglines we’ve selected.
1. JUST DO IT – Nike, 1988
2. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973
3. THE ULTIMATE DRIVING MACHINE – BMW, 1975
4. MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991
5. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957
6. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s
7. IT’S NOT TV, IT’S HBO – HBO, 1997
8. THINK DIFFERENT – Apple, 1990s
9. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997
10. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002
Text credit: http://advertising.about.com/od/referencedesk/fl/The-50-Best-Advertising-Taglines-Ever.htm?utm_content=7207794&utm_medium=email&utm_source=cn_nl&utm_campaign=moneysl&utm_term=
August 10th, 2016
Starting a business often means starting from scratch – with no IT department to set up your email or a professional writer to craft content. Most budding entrepreneurs would use their current resources, such as personal email address and phone number for business interactions.
Once business starts picking up, it is time to get a professional outlook, which mainly focuses on branding. As your brand represents the image of your business, it is defined by the elements that sets you apart from your competitors. To differentiate yourself from the rest, every little detail counts.
Here are five quick and easy steps to get from “brand new” to “branded.”
1. Get your own Domain Name
You need a quick and memorable way for people to find you. There are many platforms that offer free domain names when you sign an account with them, but that would usually mean a long or impersonal URL. This might work for getting up and running quickly, but you’ll definitely want to switch to your own private domain name as soon as possible so as to make it accessible for consumers. Try keeping your domain name short and sweet as consumers are most likely to remember a simple one, as opposed to a complicated URL.
2. Setup a Business Email Account
To maintain professionalism and consistent branding, scrape using your personal Yahoo! or Gmail address. Send and receive emails from your customers through a business email address using your domain name or a reliable email provider. Email addresses are a lot like domain names. Many online services provide add-on complimentary email service, but you’ll likely want to set up with a dedicated email provider to get the best possible features and reliability.
3. Print your Business Card professionally
Business cards are an excellent tool for word-of-mouth marketing and has morphed into an essential in the corporate world. As your business develops, find yourself a printing company (like us) to design and print your business cards. Your brand image would be alleviated as opposed to printing them by yourself with self ink cartridges at home.
In today’s world, more consumers are going online and seek products and services through the internet. Your business would gain instant credibility upon having a website, as consumers would then have greater confidence through the information shown. Because of it’s 24 hour accessibility, potential customers can browse your website any time of the day – which leads to targeting a wider market.
5. Stop trying to be a Web Designer
Of course, if you actually are a web designer you can skip this one. Otherwise, take note. Web design and graphic design are rather technical fields with a lot of study about how design and functionality intersect to create a great user experience. Getting a professional, usable and beautiful website without any coding has never been easier! Most online services offer you a selection of pre-designed templates to help make your site look professional and attractive as well as easy to use too.
Credit: Text by https://www.bigcommerce.com/blog/make-your-business-look-more-professional/
August 5th, 2016
How did you get into your current job? Because of the certificate or degree that you graduated in, or because someone refers you the job? Is it the job that you wanted, the dream job you wish to have? I always imagine myself to be in this industry but I can’t really tell why. Until lately, I found the name card box that I kept many years back, it contained the name card that I used to have way back in my secondary school days till the early days when I first started work.
I realise that back in those days, this is really what I like, what light me up. So despite after being in the industry since 2000. I haven’t regret it since and though there is ups and downs, it still continue to bright me up when a happy client thanks and appreciate us for what we do. So are you doing what you like on a daily basis? The things that light you up? Something for a thought on a friday…
In our world, we are always bogged down with never ending problems and we may be discouraged when days doesn’t seemed to look good, but we encourage you to find something good in everyday and you’d lead a more fulfilled and contented life! Don’t let the problems change your life, let your life change with the problems faced.
As the saying goes, “A picture speaks a thousand words.” Words alone will not be sufficient to bring the value of your company to your prospects. In the harsh dog-eat-dog world of business, a successful entrepreneur needs graphics to be the face of his or her business. It acts as the ambassador that represents the company and its value proposition. Graphics articulate your thoughts and ideas into a visual form that is easily understood by your prospects. Humans are visual creatures and graphics will allow you to speak to your clients effectively.
Properly-harnessed, elegantly-designed graphics have the power to unlock the potential of your venture. Graphics transform your flyers and other marketing collateral into pieces of art that will captivate your intended audience. Graphics also have the ability to transform a lifeless company logo into one with a personality – an identity that adequately represents the company and all that it stands for. Graphics are not confined to print media, however. They are easily extended to the Internet in the form of web design. A professional webpage allows you to create a good first impression with your prospect a thousand miles away, instantly. With today’s digital technology, the world is your oyster. Leverage it appropriately and grow your business effortlessly.
Graphic design and web design do not always have to be separate entities; they can and should be part of an integrated marketing effort. Engaging a single vendor to handle your design needs will ensure consistency across your various marketing avenues as you reach out to your clients. Design Workz is a one-stop integrated design firm that will take care of your marketing collateral, company logo and web design needs, with the efficiency of an in-house marketing department.
Leverage the power of design. Create a momentous impact on your clients. Let Design Workz’s professional services allow you to leave a lasting impression on your customers. Contact Design Workz for your graphic and web design needs today!
With social media growing rampantly, it has evolved into an effective channel for the sales team. You may be surprised that deals could be clinched through the use of LinkedIn too.
Here are five strategies sales representatives can consider implementing to drive revenue:
1. Add Prospective Customers and Share Their Content with Your Network
Make an effort to connect with your leads! When you have access to content they like, sharing them would mean having a strong conversation with them. This becomes crucial if you lead publishes original content as sharing would indicates your support. Remember though, when you invite your prospect, always send them a tailored request to connect. Selling is way better received when it feels like a 1-to-1 relationship, rather than a blanket message to all people. As social selling magnate Nancy Nardin would say, “Social is personal!”
When you start connecting with prospects, their activity will show up on your feed and it would eventually lead you to another opportunity.
2. Warm Introductions
Proven to be more powerful than a customer invitation, LinkedIn automatically finds people who you and your prospect have in common. Through this, you can connect with more people whom you know mutually.
Eg: I would be the sales rep and Elaine would be the prospect I’m looking to reach. Once I see that Sharon is a joint connection, I could reach out to Sharon and ask her if she would be comfortable with giving me a warm introduction to connect with Elaine since they went to the same college. After this introduction, I can steer the ship—but this makes reaching Elaine much easier than coming in cold.
3. Arrange a Meet Up
Upon building a connection and extending a warm introduction, it becomes an opportunity to organise a meet up session to establish a personal connection with the individual. Every new person you meet would mean additional potential clients too. By organizing one, it’d also indicate your interest in getting to know someone better on a personal level instead of
Being a success is almost a selfish goal, because you’re striving to be a success for yourself. If you are striving to be of value, you are striving to help others!
With impending pressure to succeed, it is impossible not to feat failure. There is nothing wrong with being wrong, except being frightened of it. We fail so that we learn as our lives reaches a new limit when we make mistakes. Through challenges, we emerge stronger and wiser.
Some of you may be unaware that a brand’s logo speaks to its viewers on many levels.
The presentation of the logo is essential as it creates an identity for the brand. A main concern that brands have would be the running of risk of logos being glanced over without conveying it’s brand’s message. This could occur if a logo is too complex or appears to be unrelated to its brand.
With that said, modern logos are now swayed towards bold, simplistic and futuristic designs. A closer look of some logos may reveal subtle marketing tactics.
1. FedEx — Can you find the hidden arrow within its negative space? This award winning logo portrays thoughts of forward, speedy and precise motion. As FedEx is a courier company, forwardness is crucial in their field and the arrow brings across this notion.
2. LG — Some think the LG logo is a Pac-Man reference (requires a bit of imagination). The smiling, winking face is more apparent (but only slightly). What do you think?
3. Tostitos — It’s design identifies feeling of togetherness while sharing chips and salsa, bringing groups of people closer through the pleasure of food.
4. Amazon — A rather interesting and meaningful logo, with the arrow pointing from a to z – refers to being able to find anything on its website. With different vendors selling a myriad of items, consumers can shop with a wide variety through their website. We believe that they wanted to enforce customer satisfaction, hence the smile across (with a dimple).
5. NBC — Spot the peacock subtly featured in their vibrant logo. In 1956, the colourful feathers was birthed because they had just introduced new-colour broadcast. This officially became NBC’s logo in 1979.
6. Baskin Robbins — Introduced in 2005, they have cleverly made use of the company’s initials to advertise its 31 flavours of ice cream. With the use of bright colours, it conveys the fun and energy of the brand.
7. Vaio — This cool logo for Sony’s computers represents the brand’s integration of analog and digital technology. The ‘VA’ is designed as an analog waveform, the ‘IO’ is binary code.
8. Tour de France — The logo is slightly more abstract than the other examples, where you will be able to spot a well-integrated biker.
9. Coca-Cola — The soda brand’s campaign in Denmark points out something you may have missed; the Danish flag (with a bulge) embedded in the white script.
10. Toblerone – Started in a city famously associated with bears; Bern Switzerland, there’s a dancing bear in the midst of the mountain print.
Credit: Text and Pictures from https://sg.finance.yahoo.com/news/corporate-logos-that-contain-subliminal-messaging-152827219.html
Sometimes we let fear cripples us and stop us from doing what we desire. If we’d let go of our fears, success naturally comes.