Design Workz

Digital and Offset Printing – Which is Better?

DW Blog
April 30th, 2019

You must have heard of the terms digital and offset printing, but don’t know which type is best suited for your requirements! Rest assured, this is a common dilemma faced by many, as they don’t have a clearer insight regarding the differences of the two techniques.

offset-printing-vs-digital-printing

 

 

 

 

 

 

What is Offset Printing?

Plates made of aluminum are used to transfer an image onto a rubber blanket, which is then rolled onto a sheet of paper. The ink isn’t transferred directly, but color reproduction is excellent. Offset presses can run competently once they are set up, so more quantities can be printed if needed.

  • Printing in large quantities is much more cost-effective – in fact, the more you print, the lower is the “price per piece”.
  • You can use several paper types, along with custom finishes of your choice.
  • If you want to include special custom inks such as metallic and Pantone colors, that is possible too.
  • Crisp color fidelity, while detailing is fantastic – this is premium quality printing with a clean, professional look.

What is Digital Printing?

This method doesn’t involve plates, but uses toner or liquid ink. This option works well when lower quantities are needed – say, 25 greeting cards or 120 pamphlets.  It has variable data capability, so when each piece needs a unique code, name or address, digital is the best option. Unfortunately, offset printing can’t be tweaked to perform this functionality.

  • Installation costs are lower for short runs.
  • You can print only the amount as and when needed.
  • Minimum quantities are actually lower.
  • Black and white digital printing costs less.
  • Data capability is variable.
  • The quality is exceptional due to the advent of cutting-edge technology.

Which type of printing is best for your project?
digital-vs-offset-printing
Both methods are great, but the requirements have to be taken into account. For instance, if you need higher volume printing that goes up to hundreds or thousands, or you have to use specific, brand-centric Pantone color, it is best to go for offset printing that is economical at 1000+ identical copies. As mentioned, specialty ink and custom papers can be utilized too. If you need short run printing of less than 100 or up to 500 copies (begins at one single copy), or individual addresses or information, then digital is a more lucrative solution.

If you are confused about which printing method to choose, please go ahead and seek professional advice.


Web Designer and Web Developer – What is the Difference?

DW Blog
April 9th, 2019

Even though the term web designer and developer are used interchangeably, because both assist in building websites, their areas of involvement are different. Developers focus on code structure using complex languages, while designers concentrate on structuring the site in a more visually creative manner.

What is a web designer?
To put it in a nutshell, the job of web designers is to make the site look interesting to users via compelling images, videos, animation, etc. Code like HTML and CSS are used to create designs. There are various types of designers:
laptop-designer-table• User Experience (UX) – Using research into user’s demographics and website needs, along with prototype testing and site restructuring, these designers keep visitors engaged.
• User Interface (UI) – They work on improving how users interact with website interface. They make the site more enjoyable and convenient to navigate.
• Visual – This is a blend of UX and UI creative and coding skills are used, while design issues are resolved as well. They define the uniqueness of a brand.

What is web developer?

A web developer works on the framework of a website by using software like Javascript and JQuery – it is just like building a foundation. There are categories of developers such as:
• Back-end – It involves designing core structure with complex software languages like Java, SQL and C#. Coding is done on web servers and databases, not on the browser. Bugs are fixed by them as well.
• Front-end – These designers use HTML, CSS, and JavaScript for client-side development. They work on things the user can see like client lead forms.
• Full stack – They are involved across multiple stacks including both front and back end. Their expertise includes all areas of web development.

web developer

Do you need a web designer or a web developer?

The answer depends on what kind of website related work you have to get done. For instance, designing a new homepage layout or editing videos and photos is the job of a web designer, while building new contract forms or creating mobile apps is when you require web developers.
But if you are creating a website from ground zero, you need to hire a designer and developer. The latter creates a solid platform for further growth in future, while the former makes it more aesthetically appealing for users so they visit the website and spend significant time on it. It is advisable to approach an agency that offers services of both designers and developers.


Spot UV – How It Works

DW Blog
October 19th, 2018

AOL Spot UV

These days it is all about aesthetic appeal and catching people’s attention from the get go. When it comes to printing, you have to ensure your material stands out among the crowd and impresses the target audience instantly or they will lose interest. Among the custom printing options available, spot UV printing is one of the most brilliant effects you can add to your project.

 

What is Spot UV?SpotUVCoatingExample

This is presently one of the most popular printing techniques thanks to its eye catching appearance and versatile applications. It is actually a clear and shiny coating applied on specific areas of artwork to create a distinctive contrast. It imparts a smooth feel, which is why many brochure covers and business make ample use of it.

The concept is simple – Ultra Violet (UV) light is used to instantly cure the glossy varnish you see shining in spot UV printing. These coatings are extremely environment-friendly since they are free of solvents and don’t emit volatile organic compounds when cured. This UV varnish dries up super quick too. While all UV coatings protect the paper they cover, spot UV is mainly used for its decorative effect as light catches the partially coated portion of the paper on a piece.

spot uv

How does it work?

Even though the method can be used on the entirety of a business card, it is the “spot” aspect that makes it unique. It involves the selection of a particular element of the design to give a great contrast with the rest of the design –

If you think of premium printing techniques, Spot UV is certainly among the top names on that list. It is an excellent way to promote your business to prospective clients who are attracted to the amazing brochure you present, or impressed with the quality of your business card. Take your printing to another level of beauty and creativity! this makes a long-lasting impact. Spot colors are used for identifying the specific area. Sheets are fed through machines with rollers that flood the sheet with UV coating. The sheet is then treated with Infra Red and UV lamps so it dries up. For the spot process, the UV varnish will be spread across a die-cut template, most often a very thin film which is placed over the sheet in order to ensure that only the required elements of the design are coated to create the desired contrasting effect.


What is the difference between RGB and CMYK?

DW Blog
September 27th, 2018

Color plays an important role in everyday life. It can affect your mood, your impression of a brand, and even influence your buying choices. Getting the color right in your designs is crucial if you want

There are two major color systems in the digital and print design industries: the RGB color system and the CMYK color system

RGB-vs-CMYK (1)

 

In short:
RGB = Red, Green and Blue. Use for digital designs.
CMYK = Cyan, Magenta, Yellow, and Key. Use for anything printed.

 

 

Did you realised that the photos you took from your photo after develop it out the colours and result is not what you looking at? Here is another example to show you the difference.

RGB-vs-CMYK (2)

If you take your work to a dedicated graphics printer for things like postcards, brochures, etc., they may ask for the image in CMYK. This is because it is the format that they have always worked with. CMYK, also known as four-color printing, dates back to the days of color printing and processing before digital technology was even imagined.

After having some basic knowledge from the above short explanation, Next time round if you send the file to your printer, work with them and do a test print (a proof) to make sure that the color is what you expect. Again, they want the customer to be happy and will be glad to walk you through the process.


What Is Web Design: An Introduction to the Basics

DW Blog
August 16th, 2018

Currently, our day to day lifestyles are surrounded by Technology.
Therefore, majority business will definitely need to use IT gadgets to support all necessary tasks.
As a business entrepreneur, you are hoping to shout out to everyone that what type of business or trades you are providing.
Trying to use the shortest time and speed up the business and make it a successful one.
Here, we will like to advice and suggest you to look into hosting a Website for your business.

Why do we need a website?

A website is vital to any modern business. Even if you sell locally or by word of mouth, your customers are looking for you on the web – if only to check your profile or contact details.
Besides, having a website allow you to reach out your potential customers to accomplish many different marketing strategies to help your business grow and accelerate in a faster way.

webdesign (2)

Is Common to Think That …

Is it troublesome to host a website?
How much will it cost to have website?
How can it help my business?
It is difficult to maintain the website as I do not have any IT team in the company?

 

 

Definitely, more questions and concerns start to fall in…
Below this link we will like to share with you more – What is a Web Design?
Click to see more…


Web Summit – Year 2018

DW Blog
July 24th, 2018

The Largest Tech Conference in the World this November will be held in Altice Arena, Lisbon.

“Is a Event that bring the best technology conference on the planet”. Web Summit brings Fortune 500 companies, groundbreaking startups and world-class speakers to Lisbon.

2018 summit EveryoneBerlin

To find out more about the 2018 Web Summit, you may like to visit : https://websummit.com/


Lunar New Year Closure 2018

DW Blog
February 14th, 2018

Dear Clients and Business Associates,

Please be informed that our office will be closed from 15th February 2018 (Thur) to 19th February 2018 (Mon) and business will resume again on 20th February 2018 (Tues).

We would also like to take this opportunity to wish you and your staff a smooth-sailing and prosperous year ahead in the Year of the Dog!

CNY 2018 - 1


Follow Up Successfully in 5 Email Scripts

DW Blog
November 14th, 2016

20151106202130-email-google-gmail-laptop-computer-office

 

When sending an initial client intake questionnaire, proposal, contract, initial designs, or anything where you’ve asked a client to take action, you need to follow up if you don’t hear back from them. Instead of throwing in the towel and giving up immediately, read on and find out what email templates to use while following up. An extra email doesn’t hurt.

Why they don’t respond

The reason they don’t respond to you is that they have other stuff going on. It’s as simple as that. There are different reasons why you don’t receive a response – mostly because they are running a business, have bills to pay, employees to manage and meetings to attend.

What to do when they don’t respond

Let’s say a prospect has contacted you. They’ve answered your initial questions about their project, and you’ve put together a proposal and sent it to them. You get silence. No response. What do you do? It’s certainly not the time to do nothing. You need to follow up!

Step 1. Send proposal

Subject: Project Proposal

Hi [PROSPECT],

Kindly refer to the attached proposal. Please look it over and let me know your thoughts.

If one of the packages looks good, and you wish to move forward, the next step is to let me know which package you would like to proceed with. I’ll then get a contract together for you to review, and we’ll proceed from there.

Feel free to ask me any questions.

I look forward to hearing back from you.

[YOUR NAME]

Step 2. First follow-up

If you haven’t heard back three business days after you’ve sent the proposal,  send a follow up email #1:

————————————————————————————————————————————–

Subject: Project Proposal

Hi [PROSPECT],

I wanted to follow up on the proposal I sent over on [INSERT DATE SENT].

I’d like to set up a call to discuss any questions you might have.

I’m available to talk between [INSERT MULTIPLE TIME OPTIONS], or between [INSERT SECOND OPTION (date, time and time zone)]

If these times don’t work, let me know and I’ll work around your schedule.

Please let me know if you are still interested, and if so, which day works for you.

Thanks again for the opportunity,

[YOUR NAME]

————————————————————————————————————————————–

Pro Tip: Always send an email with a call to action. This keeps the process moving along. In this email, we assume they have questions, and we’d like to address those questions by setting up a call with them.
 

Step 3. The reminder

If you hear nothing, try following up three or four days later with follow up email #2:

————————————————————————————————————————————–

Hi [NAME],

Just floating this to the top of your inbox in case you missed it.

Thanks,

[YOUR NAME]

This email gives them a friendly nudge to respond. It’s really short and non confrontational and is just a gentle reminder.

————————————————————————————————————————————–

Often, you can expect some sort of response after step 3. If you don’t hear from them, now is when you assume the project is not going to happen.

 

By now the expiration date on the proposal has passed, and they haven’t been responsive. However, make a point to go all the way to the end of the follow up sequence.

Step 4. Final attempt

Wait for a full week after the third email and then send follow up email #3 in the same email thread:

————————————————————————————————————————————–

Hi [NAME],

Is this project still a priority for you? I’ve been keeping space open in my schedule for this project, but if you’ve decided to go in another direction that’s no problem. Just let me know.

[YOUR NAME]

————————————————————————————————————————————–

This email has a very direct tone and may get a quick response out of them that gives some reason for not responding earlier. Something like, “I was travelling,” or “Sorry, I was very busy.”

Step 5. Close the loop

If you don’t hear back after another week, you close the loop and get it out of my mind by sending follow up email #4 letting them know that you’ve moved on and will no longer be emailing them about this project:

————————————————————————————————————————————–

Hi [NAME],

Since I have not heard back from you, I have to assume your priorities have changed.

Let me know if I can be of any help in the future.

[YOUR NAME]

————————————————————————————————————————————–

Sending this email allows you to move on from any ideas or plans you might have had for this potential project. It’s tough when a project comes along that looks promising because inevitably, as a designer, you start to create a vision for the project.

Closing the loop on the project allows you to put that vision to rest so that you can move on and stop wasting time thinking about it.

In general, don’t give up on your first attempt. Try using these email templates and we hope this would help you secure more business opportunities.


Sales Fundamental – AIDA

DW Blog
October 31st, 2016

I chanced upon this old video which was showcased at one of the seminars I’ve attended. Basically the show – Glengary, depicts two days in the lives of four real estate salesmen and how they become desperate when the corporate office sends a trainer to “motivate” them by announcing that, in one week, all except the top two salesmen will be fired.

So, the trainer shared about the fundamental values of sales in this video.

A B C

A: Always
B: Be
C: Closing

As a sales person, you are tasked with one mission – to be closing sales all the time.

A I D A

A: Attention
I: Interest
D: Decision
A: Action

This explains the cornerstone of a sale process. The first step is to get the Attention of your potential customer and piqued their Interest with a convincing sales pitch. Thereafter, reaffirm your potential customer’s Decision by reassuring them that buying from you is the best choice of Action. Take your final step by requesting for payment details in a subtle way.

Always go back to your fundamental when in doubt.


Power & Motion Website

DW Blog
September 15th, 2016

Having done 2 brochures for Power & Motion, we were honoured when they chose to engage us again for their website. We believe that with a desire to continuously strive for better, we have met Power & Motion’s expectation of their clean and minimalistic design website.

Power & Motion has emerged to be a major supplier of hydraulic components and a hydraulic engineering and design company with the capability to provide customised hydraulic solutions to their customers.

It was easy for them to relay their desired design for us as we already had a clear understanding of what they had in mind from our previous experiences with them. When formulating the design, we worked on keeping a consistent look and ensured it was user friendly – thereby retaining impressions when potential clients visits their website.

Mouse & Bear

http://www.pmcont.com/